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Improving customer orientation within the fresh meat supply chain: a focus on assurance schemes

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Published

Standard

Improving customer orientation within the fresh meat supply chain: a focus on assurance schemes. / McEachern, M; Warnaby, G.
In: Journal of Marketing Management, Vol. 21, 2005, p. 89-115.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Harvard

McEachern, M & Warnaby, G 2005, 'Improving customer orientation within the fresh meat supply chain: a focus on assurance schemes', Journal of Marketing Management, vol. 21, pp. 89-115.

APA

McEachern, M., & Warnaby, G. (2005). Improving customer orientation within the fresh meat supply chain: a focus on assurance schemes. Journal of Marketing Management, 21, 89-115.

Vancouver

McEachern M, Warnaby G. Improving customer orientation within the fresh meat supply chain: a focus on assurance schemes. Journal of Marketing Management. 2005;21:89-115.

Author

McEachern, M ; Warnaby, G. / Improving customer orientation within the fresh meat supply chain: a focus on assurance schemes. In: Journal of Marketing Management. 2005 ; Vol. 21. pp. 89-115.

Bibtex

@article{732e4e7875cb42b580b737535163b747,
title = "Improving customer orientation within the fresh meat supply chain: a focus on assurance schemes",
author = "M McEachern and G Warnaby",
year = "2005",
language = "English",
volume = "21",
pages = "89--115",
journal = "Journal of Marketing Management",
issn = "0267-257X",
publisher = "Routledge",

}

RIS

TY - JOUR

T1 - Improving customer orientation within the fresh meat supply chain: a focus on assurance schemes

AU - McEachern, M

AU - Warnaby, G

PY - 2005

Y1 - 2005

M3 - Journal article

VL - 21

SP - 89

EP - 115

JO - Journal of Marketing Management

JF - Journal of Marketing Management

SN - 0267-257X

ER -