Innovating and trading TV formats through brand management practices

Marketing

Keywords

TV formats, television brand management, media brands, branding, corporate brands, brand innovation, brand protection, brand extension, format rights

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

Published

Standard

Innovating and trading TV formats through brand management practices. / Singh, Sukhpreet; Oliver, John.
Handbook of Media Branding. ed. / G. Siegert; K. Förster; S. Chan-Olmsted; M. Ots. Vol. 1 Cham, Switzerland: Springer International Publishing, 2015. p. 187-197.

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

Harvard

Singh, S & Oliver, J 2015, Innovating and trading TV formats through brand management practices. in G Siegert, K Förster, S Chan-Olmsted & M Ots (eds), Handbook of Media Branding. vol. 1, Springer International Publishing, Cham, Switzerland, pp. 187-197. <https://eprints.gla.ac.uk/111614/>

APA

Singh, S., & Oliver, J. (2015). Innovating and trading TV formats through brand management practices. In G. Siegert, K. Förster, S. Chan-Olmsted, & M. Ots (Eds.), Handbook of Media Branding (Vol. 1, pp. 187-197). Springer International Publishing. https://eprints.gla.ac.uk/111614/

Vancouver

Singh S, Oliver J. Innovating and trading TV formats through brand management practices. In Siegert G, Förster K, Chan-Olmsted S, Ots M, editors, Handbook of Media Branding. Vol. 1. Cham, Switzerland: Springer International Publishing. 2015. p. 187-197

Author

Singh, Sukhpreet ; Oliver, John. / Innovating and trading TV formats through brand management practices. Handbook of Media Branding. editor / G. Siegert ; K. Förster ; S. Chan-Olmsted ; M. Ots. Vol. 1 Cham, Switzerland : Springer International Publishing, 2015. pp. 187-197

Bibtex

@inbook{f50e7dc730bc475ba5c925c103241119,

title = "Innovating and trading TV formats through brand management practices",

abstract = "Television formats form a major cultural export and yet, there is no protection under copyright law. Format copycats or imitators freely develop game, reality and talent shows based on successful format ideas. Despite this, the format industry has developed an ingenious and complex suite of market based practices that are allowing a thriving format industry to appear. This chapter discusses how TV format makers use brand management practices, in the absence of any legal solutions, to innovate and trade in their products. These include a number of practices such as: developing and managing the format brand identity, developing localized brand extensions and leveraging the producers brand reputation.",

keywords = "TV formats, television brand management, media brands, branding, corporate brands, brand innovation, brand protection, brand extension, format rights",

author = "Sukhpreet Singh and John Oliver",

year = "2015",

month = oct,

day = "30",

language = "English",

isbn = "9783319182353",

volume = "1",

pages = "187--197",

editor = "G. Siegert and K. F{\"o}rster and S. Chan-Olmsted and M. Ots",

booktitle = "Handbook of Media Branding",

publisher = "Springer International Publishing",

}

RIS

TY - CHAP

T1 - Innovating and trading TV formats through brand management practices

AU - Singh, Sukhpreet

AU - Oliver, John

PY - 2015/10/30

Y1 - 2015/10/30

N2 - Television formats form a major cultural export and yet, there is no protection under copyright law. Format copycats or imitators freely develop game, reality and talent shows based on successful format ideas. Despite this, the format industry has developed an ingenious and complex suite of market based practices that are allowing a thriving format industry to appear. This chapter discusses how TV format makers use brand management practices, in the absence of any legal solutions, to innovate and trade in their products. These include a number of practices such as: developing and managing the format brand identity, developing localized brand extensions and leveraging the producers brand reputation.

AB - Television formats form a major cultural export and yet, there is no protection under copyright law. Format copycats or imitators freely develop game, reality and talent shows based on successful format ideas. Despite this, the format industry has developed an ingenious and complex suite of market based practices that are allowing a thriving format industry to appear. This chapter discusses how TV format makers use brand management practices, in the absence of any legal solutions, to innovate and trade in their products. These include a number of practices such as: developing and managing the format brand identity, developing localized brand extensions and leveraging the producers brand reputation.

KW - TV formats

KW - television brand management

KW - media brands

KW - branding

KW - corporate brands

KW - brand innovation

KW - brand protection

KW - brand extension

KW - format rights

M3 - Chapter

SN - 9783319182353

VL - 1

SP - 187

EP - 197

BT - Handbook of Media Branding

A2 - Siegert, G.

A2 - Förster, K.

A2 - Chan-Olmsted, S.

A2 - Ots, M.

PB - Springer International Publishing

CY - Cham, Switzerland

ER -

Research

Links

Keywords