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Integrating the voice of the consumer within the value chain: a focus on value-based labelling communications in the fresh meat sector

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Published

Standard

Integrating the voice of the consumer within the value chain: a focus on value-based labelling communications in the fresh meat sector. / McEachern, M; Schroder, M J A.
In: Journal of Consumer Marketing, Vol. 21, No. 7, 2004, p. 497-509.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Harvard

McEachern, M & Schroder, MJA 2004, 'Integrating the voice of the consumer within the value chain: a focus on value-based labelling communications in the fresh meat sector', Journal of Consumer Marketing, vol. 21, no. 7, pp. 497-509.

APA

McEachern, M., & Schroder, M. J. A. (2004). Integrating the voice of the consumer within the value chain: a focus on value-based labelling communications in the fresh meat sector. Journal of Consumer Marketing, 21(7), 497-509.

Vancouver

McEachern M, Schroder MJA. Integrating the voice of the consumer within the value chain: a focus on value-based labelling communications in the fresh meat sector. Journal of Consumer Marketing. 2004;21(7):497-509.

Author

McEachern, M ; Schroder, M J A. / Integrating the voice of the consumer within the value chain: a focus on value-based labelling communications in the fresh meat sector. In: Journal of Consumer Marketing. 2004 ; Vol. 21, No. 7. pp. 497-509.

Bibtex

@article{5410df9aa62c4cf6b69de31a939269a2,
title = "Integrating the voice of the consumer within the value chain: a focus on value-based labelling communications in the fresh meat sector",
author = "M McEachern and Schroder, {M J A}",
year = "2004",
language = "English",
volume = "21",
pages = "497--509",
journal = "Journal of Consumer Marketing",
issn = "0736-3761",
publisher = "Emerald Group Publishing Ltd.",
number = "7",

}

RIS

TY - JOUR

T1 - Integrating the voice of the consumer within the value chain: a focus on value-based labelling communications in the fresh meat sector

AU - McEachern, M

AU - Schroder, M J A

PY - 2004

Y1 - 2004

M3 - Journal article

VL - 21

SP - 497

EP - 509

JO - Journal of Consumer Marketing

JF - Journal of Consumer Marketing

SN - 0736-3761

IS - 7

ER -