Investment guidance for the Chinese medical device market

Marketing

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Published

Standard

Investment guidance for the Chinese medical device market. / Zhang, Wiefan; Liu, Rebecca Ru-Yuh; Chatwin, Chris.
In: Journal of Medical Marketing, Vol. 15, No. 1-2, 02.2015, p. 4-9.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Harvard

Zhang, W, Liu, RR-Y & Chatwin, C 2015, 'Investment guidance for the Chinese medical device market', Journal of Medical Marketing, vol. 15, no. 1-2, pp. 4-9. https://doi.org/10.1177/1745790415605414

APA

Zhang, W., Liu, R. R-Y., & Chatwin, C. (2015). Investment guidance for the Chinese medical device market. Journal of Medical Marketing, 15(1-2), 4-9. https://doi.org/10.1177/1745790415605414

Vancouver

Zhang W, Liu RR-Y, Chatwin C. Investment guidance for the Chinese medical device market. Journal of Medical Marketing. 2015 Feb;15(1-2):4-9. doi: 10.1177/1745790415605414

Author

Zhang, Wiefan ; Liu, Rebecca Ru-Yuh ; Chatwin, Chris. / Investment guidance for the Chinese medical device market. In: Journal of Medical Marketing. 2015 ; Vol. 15, No. 1-2. pp. 4-9.

Bibtex

@article{50e98f75348b4252a718138eaf01ebc1,

title = "Investment guidance for the Chinese medical device market",

abstract = "The medical device market is one of the most attractive and profitable areas in the global economy. Since China opened its doors to the world, it has attracted increasing amounts of foreign investment. The Chinese medical device market is currently one of the most promising and fastest growing markets, which is the second largest market in the world with 200 billion yuan (RMB) total sales in 2013. This paper illustrates the geographical distribution of the Chinese medical device industry, combined with the location quotient (LQ) assessment, to reveal the medical device industry{\textquoteright}s professional level and degree of concentration in each province, providing guidance for investors who are interested in medical device investment in China. The LQ and market share (MS) matrix reveals that the best investment regions in China are Bohai Economic Rim, Yangtze River Delta and Pearl River Delta Economic Zones. ",

keywords = "China, medical device market/industry, investment , location quotient",

author = "Wiefan Zhang and Liu, {Rebecca Ru-Yuh} and Chris Chatwin",

year = "2015",

month = feb,

doi = "10.1177/1745790415605414",

language = "English",

volume = "15",

pages = "4--9",

journal = "Journal of Medical Marketing",

issn = "1745-7904",

publisher = "Palgrave Macmillan Ltd.",

number = "1-2",

}

RIS

TY - JOUR

T1 - Investment guidance for the Chinese medical device market

AU - Zhang, Wiefan

AU - Liu, Rebecca Ru-Yuh

AU - Chatwin, Chris

PY - 2015/2

Y1 - 2015/2

N2 - The medical device market is one of the most attractive and profitable areas in the global economy. Since China opened its doors to the world, it has attracted increasing amounts of foreign investment. The Chinese medical device market is currently one of the most promising and fastest growing markets, which is the second largest market in the world with 200 billion yuan (RMB) total sales in 2013. This paper illustrates the geographical distribution of the Chinese medical device industry, combined with the location quotient (LQ) assessment, to reveal the medical device industry’s professional level and degree of concentration in each province, providing guidance for investors who are interested in medical device investment in China. The LQ and market share (MS) matrix reveals that the best investment regions in China are Bohai Economic Rim, Yangtze River Delta and Pearl River Delta Economic Zones.

AB - The medical device market is one of the most attractive and profitable areas in the global economy. Since China opened its doors to the world, it has attracted increasing amounts of foreign investment. The Chinese medical device market is currently one of the most promising and fastest growing markets, which is the second largest market in the world with 200 billion yuan (RMB) total sales in 2013. This paper illustrates the geographical distribution of the Chinese medical device industry, combined with the location quotient (LQ) assessment, to reveal the medical device industry’s professional level and degree of concentration in each province, providing guidance for investors who are interested in medical device investment in China. The LQ and market share (MS) matrix reveals that the best investment regions in China are Bohai Economic Rim, Yangtze River Delta and Pearl River Delta Economic Zones.

KW - China

KW - medical device market/industry

KW - investment

KW - location quotient

U2 - 10.1177/1745790415605414

DO - 10.1177/1745790415605414

M3 - Journal article

VL - 15

SP - 4

EP - 9

JO - Journal of Medical Marketing

JF - Journal of Medical Marketing

SN - 1745-7904

IS - 1-2

ER -

Research

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