Research output: Contribution to Journal/Magazine › Journal article › peer-review
Research output: Contribution to Journal/Magazine › Journal article › peer-review
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TY - JOUR
T1 - Investment guidance for the Chinese medical device market
AU - Zhang, Wiefan
AU - Liu, Rebecca Ru-Yuh
AU - Chatwin, Chris
PY - 2015/2
Y1 - 2015/2
N2 - The medical device market is one of the most attractive and profitable areas in the global economy. Since China opened its doors to the world, it has attracted increasing amounts of foreign investment. The Chinese medical device market is currently one of the most promising and fastest growing markets, which is the second largest market in the world with 200 billion yuan (RMB) total sales in 2013. This paper illustrates the geographical distribution of the Chinese medical device industry, combined with the location quotient (LQ) assessment, to reveal the medical device industry’s professional level and degree of concentration in each province, providing guidance for investors who are interested in medical device investment in China. The LQ and market share (MS) matrix reveals that the best investment regions in China are Bohai Economic Rim, Yangtze River Delta and Pearl River Delta Economic Zones.
AB - The medical device market is one of the most attractive and profitable areas in the global economy. Since China opened its doors to the world, it has attracted increasing amounts of foreign investment. The Chinese medical device market is currently one of the most promising and fastest growing markets, which is the second largest market in the world with 200 billion yuan (RMB) total sales in 2013. This paper illustrates the geographical distribution of the Chinese medical device industry, combined with the location quotient (LQ) assessment, to reveal the medical device industry’s professional level and degree of concentration in each province, providing guidance for investors who are interested in medical device investment in China. The LQ and market share (MS) matrix reveals that the best investment regions in China are Bohai Economic Rim, Yangtze River Delta and Pearl River Delta Economic Zones.
KW - China
KW - medical device market/industry
KW - investment
KW - location quotient
U2 - 10.1177/1745790415605414
DO - 10.1177/1745790415605414
M3 - Journal article
VL - 15
SP - 4
EP - 9
JO - Journal of Medical Marketing
JF - Journal of Medical Marketing
SN - 1745-7904
IS - 1-2
ER -