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Is being anti-vegan a distinct dietarian identity?: An investigation with omnivores, vegans, and self-identified "anti-vegans"

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Is being anti-vegan a distinct dietarian identity? An investigation with omnivores, vegans, and self-identified "anti-vegans". / Gregson, Rebecca; Piazza, Jared; Shaw, Heather.
In: Appetite, Vol. 192, 107126, 01.01.2024.

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@article{3c748d315d904a15bffb561eb653887d,
title = "Is being anti-vegan a distinct dietarian identity?: An investigation with omnivores, vegans, and self-identified {"}anti-vegans{"}",
abstract = "Adding to research on the form and content of anti-vegan sentiment, recent scholarship has identified a group of individuals who self-subscribe as {"}anti-vegan{"}. Here, we sought to determine whether anti-veganism might reflect a distinct dietarian identity with its own unique ideological profile. Two-hundred and fourteen vegans, 732 omnivores, and 222 self-identified {"}anti-vegans{"} were assessed using a survey methodology that included the Dietarian Identity Questionnaire and ideological markers related to dark humour, social dominance orientation (SDO), speciesism, male-role norms, moral relativism, and attitudes toward science. Our analysis revealed a dietarian identity unique to anti-vegans. The dietary patterns of anti-vegans were more central to their identity than for omnivores, though marginally lower than vegans. Like vegans, anti-vegans scored highly on dietarian measures of private regard and personal dietary motivations, and lower than omnivores on public regard. The diets of anti-vegans were more morally motivated than omnivores. However, anti-vegans scored higher than both omnivores and vegans on a number of ideological measures including dark humour, SDO, speciesism, male-role norms, moral relativism, and distrust of science. Somewhat surprising, anti-vegans held greater trust than omnivores in the science of plant-based nutrition. We discuss the unique dietarian identities of anti-vegans, considering both intra-group differences of omnivores and anti-vegans (e.g., in right-wing ideology), and inter-group similarities of vegans and anti-vegans (e.g., in diet centrality). [Abstract copyright: Copyright {\textcopyright} 2023 The Authors. Published by Elsevier Ltd.. All rights reserved.]",
keywords = "Ideology, Prejudice, Anti-Vegans, Veganism, Dietarian identity, Group identification",
author = "Rebecca Gregson and Jared Piazza and Heather Shaw",
year = "2024",
month = jan,
day = "1",
doi = "10.1016/j.appet.2023.107126",
language = "English",
volume = "192",
journal = "Appetite",
issn = "0195-6663",
publisher = "ACADEMIC PRESS LTD- ELSEVIER SCIENCE LTD",

}

RIS

TY - JOUR

T1 - Is being anti-vegan a distinct dietarian identity?

T2 - An investigation with omnivores, vegans, and self-identified "anti-vegans"

AU - Gregson, Rebecca

AU - Piazza, Jared

AU - Shaw, Heather

PY - 2024/1/1

Y1 - 2024/1/1

N2 - Adding to research on the form and content of anti-vegan sentiment, recent scholarship has identified a group of individuals who self-subscribe as "anti-vegan". Here, we sought to determine whether anti-veganism might reflect a distinct dietarian identity with its own unique ideological profile. Two-hundred and fourteen vegans, 732 omnivores, and 222 self-identified "anti-vegans" were assessed using a survey methodology that included the Dietarian Identity Questionnaire and ideological markers related to dark humour, social dominance orientation (SDO), speciesism, male-role norms, moral relativism, and attitudes toward science. Our analysis revealed a dietarian identity unique to anti-vegans. The dietary patterns of anti-vegans were more central to their identity than for omnivores, though marginally lower than vegans. Like vegans, anti-vegans scored highly on dietarian measures of private regard and personal dietary motivations, and lower than omnivores on public regard. The diets of anti-vegans were more morally motivated than omnivores. However, anti-vegans scored higher than both omnivores and vegans on a number of ideological measures including dark humour, SDO, speciesism, male-role norms, moral relativism, and distrust of science. Somewhat surprising, anti-vegans held greater trust than omnivores in the science of plant-based nutrition. We discuss the unique dietarian identities of anti-vegans, considering both intra-group differences of omnivores and anti-vegans (e.g., in right-wing ideology), and inter-group similarities of vegans and anti-vegans (e.g., in diet centrality). [Abstract copyright: Copyright © 2023 The Authors. Published by Elsevier Ltd.. All rights reserved.]

AB - Adding to research on the form and content of anti-vegan sentiment, recent scholarship has identified a group of individuals who self-subscribe as "anti-vegan". Here, we sought to determine whether anti-veganism might reflect a distinct dietarian identity with its own unique ideological profile. Two-hundred and fourteen vegans, 732 omnivores, and 222 self-identified "anti-vegans" were assessed using a survey methodology that included the Dietarian Identity Questionnaire and ideological markers related to dark humour, social dominance orientation (SDO), speciesism, male-role norms, moral relativism, and attitudes toward science. Our analysis revealed a dietarian identity unique to anti-vegans. The dietary patterns of anti-vegans were more central to their identity than for omnivores, though marginally lower than vegans. Like vegans, anti-vegans scored highly on dietarian measures of private regard and personal dietary motivations, and lower than omnivores on public regard. The diets of anti-vegans were more morally motivated than omnivores. However, anti-vegans scored higher than both omnivores and vegans on a number of ideological measures including dark humour, SDO, speciesism, male-role norms, moral relativism, and distrust of science. Somewhat surprising, anti-vegans held greater trust than omnivores in the science of plant-based nutrition. We discuss the unique dietarian identities of anti-vegans, considering both intra-group differences of omnivores and anti-vegans (e.g., in right-wing ideology), and inter-group similarities of vegans and anti-vegans (e.g., in diet centrality). [Abstract copyright: Copyright © 2023 The Authors. Published by Elsevier Ltd.. All rights reserved.]

KW - Ideology

KW - Prejudice

KW - Anti-Vegans

KW - Veganism

KW - Dietarian identity

KW - Group identification

U2 - 10.1016/j.appet.2023.107126

DO - 10.1016/j.appet.2023.107126

M3 - Journal article

C2 - 37980954

VL - 192

JO - Appetite

JF - Appetite

SN - 0195-6663

M1 - 107126

ER -