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IT as enabler of sustainable farming: an empirical analysis of farmers' adoption decision of precision agriculture technology

Research output: Contribution to Journal/MagazineJournal articlepeer-review

<mark>Journal publication date</mark>1/12/2012
<mark>Journal</mark>Decision Support Systems
Issue number1
Number of pages11
Pages (from-to)510-520
Publication StatusPublished
<mark>Original language</mark>English


Precision agriculture (PA) describes a suite of IT based tools which allow farmers to electronically monitor soil and crop conditions and analyze treatment options. This study tests a model explaining the difficulties of PA technology adoption. The model draws on theories of technology acceptance and diffusion of innovation and is validated using survey data from farms in Canada. Findings highlight the importance of compatibility among PA technology components and the crucial role of farmers' expertise. The model provides the theoretical and empirical basis for developing policies and initiatives to support PA technology adoption.