Final published version
Research output: Contribution to Journal/Magazine › Journal article › peer-review
Research output: Contribution to Journal/Magazine › Journal article › peer-review
}
TY - JOUR
T1 - IT as enabler of sustainable farming
T2 - an empirical analysis of farmers' adoption decision of precision agriculture technology
AU - Aubert, Benoit A.
AU - Schroeder, Andreas
AU - Grimaudo, Jonathan
PY - 2012/12/1
Y1 - 2012/12/1
N2 - Precision agriculture (PA) describes a suite of IT based tools which allow farmers to electronically monitor soil and crop conditions and analyze treatment options. This study tests a model explaining the difficulties of PA technology adoption. The model draws on theories of technology acceptance and diffusion of innovation and is validated using survey data from farms in Canada. Findings highlight the importance of compatibility among PA technology components and the crucial role of farmers' expertise. The model provides the theoretical and empirical basis for developing policies and initiatives to support PA technology adoption.
AB - Precision agriculture (PA) describes a suite of IT based tools which allow farmers to electronically monitor soil and crop conditions and analyze treatment options. This study tests a model explaining the difficulties of PA technology adoption. The model draws on theories of technology acceptance and diffusion of innovation and is validated using survey data from farms in Canada. Findings highlight the importance of compatibility among PA technology components and the crucial role of farmers' expertise. The model provides the theoretical and empirical basis for developing policies and initiatives to support PA technology adoption.
KW - precision agriculture
KW - sustainable farming
KW - adoption
KW - chracteristics of innovation
KW - technology acceptance
U2 - 10.1016/j.dss.2012.07.002
DO - 10.1016/j.dss.2012.07.002
M3 - Journal article
VL - 54
SP - 510
EP - 520
JO - Decision Support Systems
JF - Decision Support Systems
SN - 0167-9236
IS - 1
ER -