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Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review
Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review
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TY - GEN
T1 - Lessons from teaching social media marketing mixed-sized cohorts split across several campuses
AU - Galindo, Anna
AU - Ryder, Mike
PY - 2024/7/1
Y1 - 2024/7/1
N2 - The internationalisation agenda has meant universities are increasingly seeking to find new ways to diversify their income streams (Mellors-Bourne et al., 2015; British Council, 2023). As such, many universities have expanded their campus networks to include countries right across the globe.We explore the challenge of delivering a social media marketing module across 2 campuses with mixed-size cohorts. We share findings and recommendations based on three years of working in this way.
AB - The internationalisation agenda has meant universities are increasingly seeking to find new ways to diversify their income streams (Mellors-Bourne et al., 2015; British Council, 2023). As such, many universities have expanded their campus networks to include countries right across the globe.We explore the challenge of delivering a social media marketing module across 2 campuses with mixed-size cohorts. We share findings and recommendations based on three years of working in this way.
M3 - Conference contribution/Paper
SN - 9781399990608
SP - 64
EP - 65
BT - Proceedings of Academy of Marketing 2024 Annual Conference and Doctoral Colloquium
A2 - Strong, C.
A2 - Bosangit, C.
A2 - Koenig-Lewis, N.
A2 - Lee, Z.
A2 - Moldes Andres, O.
A2 - Rosier, E.
PB - Academy of Marketing
CY - Cardiff University
ER -