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Luxury beyond labels: investigating the effectiveness of co-branding vs brand extension in transforming fashion houses into hospitality brands

Research output: Contribution to conference - Without ISBN/ISSN Conference paperpeer-review

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Publication date28/05/2024
<mark>Original language</mark>English
EventEMAC 2024: The 53rd Annual Conference of The European Marketing Academy - Marketing School of the Bucharest University of Economic Studies, Bucharest, Romania
Duration: 28/05/202431/05/2024
https://emac2024.org/

Conference

ConferenceEMAC 2024
Country/TerritoryRomania
CityBucharest
Period28/05/2431/05/24
Internet address