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Luxury beyond labels: investigating the effectiveness of co-branding vs brand extension in transforming fashion houses into hospitality brands

Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

Published

Standard

Luxury beyond labels: investigating the effectiveness of co-branding vs brand extension in transforming fashion houses into hospitality brands. / Xue, Melanie; Quamina, La Toya; Chawdhary, R.
2024. Paper presented at EMAC 2024, Bucharest, Romania.

Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

Harvard

Xue, M, Quamina, LT & Chawdhary, R 2024, 'Luxury beyond labels: investigating the effectiveness of co-branding vs brand extension in transforming fashion houses into hospitality brands', Paper presented at EMAC 2024, Bucharest, Romania, 28/05/24 - 31/05/24.

APA

Xue, M., Quamina, L. T., & Chawdhary, R. (2024). Luxury beyond labels: investigating the effectiveness of co-branding vs brand extension in transforming fashion houses into hospitality brands. Paper presented at EMAC 2024, Bucharest, Romania.

Vancouver

Xue M, Quamina LT, Chawdhary R. Luxury beyond labels: investigating the effectiveness of co-branding vs brand extension in transforming fashion houses into hospitality brands. 2024. Paper presented at EMAC 2024, Bucharest, Romania.

Author

Xue, Melanie ; Quamina, La Toya ; Chawdhary, R. / Luxury beyond labels : investigating the effectiveness of co-branding vs brand extension in transforming fashion houses into hospitality brands. Paper presented at EMAC 2024, Bucharest, Romania.

Bibtex

@conference{d72cd27c091c493fad88dfa1ce36e7e7,
title = "Luxury beyond labels: investigating the effectiveness of co-branding vs brand extension in transforming fashion houses into hospitality brands",
author = "Melanie Xue and Quamina, {La Toya} and R. Chawdhary",
year = "2024",
month = may,
day = "28",
language = "English",
note = "EMAC 2024 : The 53rd Annual Conference of The European Marketing Academy ; Conference date: 28-05-2024 Through 31-05-2024",
url = "https://emac2024.org/",

}

RIS

TY - CONF

T1 - Luxury beyond labels

T2 - EMAC 2024

AU - Xue, Melanie

AU - Quamina, La Toya

AU - Chawdhary, R.

PY - 2024/5/28

Y1 - 2024/5/28

M3 - Conference paper

Y2 - 28 May 2024 through 31 May 2024

ER -