This chapter contributes a means of teasing out the uneven spatial ordering of markets. Taking inspiration from Schatzki’s (1991, 2001) practice-based spatial ontology, we introduce a four-part scheme made up of ‘anchors’; ‘places’; ‘settings’; and ‘paths’. We ground the concepts in an empirical account of the Finnish Lapland’s emergence as the official ‘home’ of Santa Claus and the related historical constitution of a Christmas tourism market. With the future of market studies research in mind, we argue that this conceptual framework provides a way of thinking about market making as an inherently spatial process, while also supporting investigations of how markets and the concerns they help produce take shape unevenly over time and across physical space.