Rights statement: This is the author’s version of a work that was accepted for publication in Journal of Business Research. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Journal of Business Research, 95, 2019 DOI: 10.1016/j.jbusres.2018.10.006
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Final published version
Research output: Contribution to Journal/Magazine › Journal article › peer-review
Research output: Contribution to Journal/Magazine › Journal article › peer-review
}
TY - JOUR
T1 - Managing to make market agencements
T2 - the temporally bound elements of stigma in favelas
AU - Fernandes, Josi
AU - Mason, Katherine Jane
AU - Chakrabarti, Ronika
N1 - This is the author’s version of a work that was accepted for publication in Journal of Business Research. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Journal of Business Research, 95, 2019 DOI: 10.1016/j.jbusres.2018.10.006
PY - 2019/2
Y1 - 2019/2
N2 - How do entrepreneurs working at the bottom of the pyramid (BoP) manage to make new, powerful, associations between people and places to break down the barriers of Rio’s stigmatised markets? Drawing on the notion of agencement and, specifically, the role of historical narrative devices in generating agencements, this paper offers a nuanced conceptualisation of BoP markets as stigmatised marketplaces, a deeper understanding of the work done by micro-entrepreneurs (MEs) to make market engagement possible, and insights into the temporally bound nature of agencement in recursively enabling safe times to visit a novel favela tourism market at the BoP. This is the first study to explicate the temporal nature of a market agencement.
AB - How do entrepreneurs working at the bottom of the pyramid (BoP) manage to make new, powerful, associations between people and places to break down the barriers of Rio’s stigmatised markets? Drawing on the notion of agencement and, specifically, the role of historical narrative devices in generating agencements, this paper offers a nuanced conceptualisation of BoP markets as stigmatised marketplaces, a deeper understanding of the work done by micro-entrepreneurs (MEs) to make market engagement possible, and insights into the temporally bound nature of agencement in recursively enabling safe times to visit a novel favela tourism market at the BoP. This is the first study to explicate the temporal nature of a market agencement.
KW - Actor-network theory
KW - Agencement
KW - Concerned markets
KW - Digital technologies
KW - Favelas
KW - Stigma
U2 - 10.1016/j.jbusres.2018.10.006
DO - 10.1016/j.jbusres.2018.10.006
M3 - Journal article
VL - 95
SP - 128
EP - 142
JO - Journal of Business Research
JF - Journal of Business Research
SN - 0148-2963
ER -