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    Rights statement: This is the author’s version of a work that was accepted for publication in Industrial Marketing Management. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Industrial Marketing Management, 67, 2017 DOI: 10.1016/j.indmarman.2017.07.001

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Managing to make markets: Marketization and the conceptualization work of strategic nets in the life science sector

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Managing to make markets : Marketization and the conceptualization work of strategic nets in the life science sector. / Mason, Katy; Friesl, Martin; Ford, Chris J.

In: Industrial Marketing Management, Vol. 67, 19.07.2017, p. 52-69.

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@article{8bbcd1173d314e79aaf812097220428e,
title = "Managing to make markets: Marketization and the conceptualization work of strategic nets in the life science sector",
abstract = "Abstract This paper presents one of the first studies to identify and explain the marketization work of a strategic net. Through a study of the Stevenage Bioscience Catalyst – a strategic net formed to support the marketization of Life Science Discoveries - we generate insights into the everyday work that makes marketization happen. Marketization is understood as the process that enables the conceptualisation, production and exchange of goods. Our findings focus on one specific form of marketization work found to be core to the strategic net: conceptualisation work. Three forms of conceptualisation work are identified: conceptualising actors' roles, conceptualising markets and conceptualising goods. These manifest as routinized, recursive practices. Our analysis reveals how these practices gather together multiple forms of scientific, technical and market knowledge to generate new market devices that transform market rules and conventions, and introduce new methods and instruments of valuation that change the market. In contrast to extant studies that claim a strategic net's activities influence markets; our findings position the conceptualisation work of the strategic net as constitutive of markets and the broader system of provision for {\textquoteleft}healthcare{\textquoteright} and {\textquoteleft}health futures{\textquoteright}.",
keywords = "Conceptualization practices, Conceptualization work, Marketization, Work, Strategic nets, Systems of provision",
author = "Katy Mason and Martin Friesl and Ford, {Chris J.}",
note = "This is the author{\textquoteright}s version of a work that was accepted for publication in Industrial Marketing Management. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Industrial Marketing Management, 67, 2017 DOI: 10.1016/j.indmarman.2017.07.001",
year = "2017",
month = jul,
day = "19",
doi = "10.1016/j.indmarman.2017.07.001",
language = "English",
volume = "67",
pages = "52--69",
journal = "Industrial Marketing Management",
issn = "0019-8501",
publisher = "Elsevier Inc.",

}

RIS

TY - JOUR

T1 - Managing to make markets

T2 - Marketization and the conceptualization work of strategic nets in the life science sector

AU - Mason, Katy

AU - Friesl, Martin

AU - Ford, Chris J.

N1 - This is the author’s version of a work that was accepted for publication in Industrial Marketing Management. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Industrial Marketing Management, 67, 2017 DOI: 10.1016/j.indmarman.2017.07.001

PY - 2017/7/19

Y1 - 2017/7/19

N2 - Abstract This paper presents one of the first studies to identify and explain the marketization work of a strategic net. Through a study of the Stevenage Bioscience Catalyst – a strategic net formed to support the marketization of Life Science Discoveries - we generate insights into the everyday work that makes marketization happen. Marketization is understood as the process that enables the conceptualisation, production and exchange of goods. Our findings focus on one specific form of marketization work found to be core to the strategic net: conceptualisation work. Three forms of conceptualisation work are identified: conceptualising actors' roles, conceptualising markets and conceptualising goods. These manifest as routinized, recursive practices. Our analysis reveals how these practices gather together multiple forms of scientific, technical and market knowledge to generate new market devices that transform market rules and conventions, and introduce new methods and instruments of valuation that change the market. In contrast to extant studies that claim a strategic net's activities influence markets; our findings position the conceptualisation work of the strategic net as constitutive of markets and the broader system of provision for ‘healthcare’ and ‘health futures’.

AB - Abstract This paper presents one of the first studies to identify and explain the marketization work of a strategic net. Through a study of the Stevenage Bioscience Catalyst – a strategic net formed to support the marketization of Life Science Discoveries - we generate insights into the everyday work that makes marketization happen. Marketization is understood as the process that enables the conceptualisation, production and exchange of goods. Our findings focus on one specific form of marketization work found to be core to the strategic net: conceptualisation work. Three forms of conceptualisation work are identified: conceptualising actors' roles, conceptualising markets and conceptualising goods. These manifest as routinized, recursive practices. Our analysis reveals how these practices gather together multiple forms of scientific, technical and market knowledge to generate new market devices that transform market rules and conventions, and introduce new methods and instruments of valuation that change the market. In contrast to extant studies that claim a strategic net's activities influence markets; our findings position the conceptualisation work of the strategic net as constitutive of markets and the broader system of provision for ‘healthcare’ and ‘health futures’.

KW - Conceptualization practices

KW - Conceptualization work

KW - Marketization

KW - Work

KW - Strategic nets

KW - Systems of provision

U2 - 10.1016/j.indmarman.2017.07.001

DO - 10.1016/j.indmarman.2017.07.001

M3 - Journal article

VL - 67

SP - 52

EP - 69

JO - Industrial Marketing Management

JF - Industrial Marketing Management

SN - 0019-8501

ER -