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Marketing in the public sector: Towards a typology of public services

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Marketing in the public sector: Towards a typology of public services. / Laing, A.
In: Marketing Theory, Vol. 3, No. 4, 2003, p. 427-445.

Research output: Contribution to Journal/MagazineJournal articlepeer-review

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Laing A. Marketing in the public sector: Towards a typology of public services. Marketing Theory. 2003;3(4):427-445. doi: 10.1177/1470593103042005

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Laing, A. / Marketing in the public sector : Towards a typology of public services. In: Marketing Theory. 2003 ; Vol. 3, No. 4. pp. 427-445.

Bibtex

@article{587d59adf68d4cd88f2492062a6b7d1f,
title = "Marketing in the public sector: Towards a typology of public services",
abstract = "The concept of marketing has conventionally been viewed by public service professionals as inappropriate to organizations concerned with the delivery of public good services. However, the adoption of private sector based approaches to theorganization of public services in many post-modern western economies has forced a fundamental reconsideration of the potential contribution of marketing to thedelivery of public services. Against such a backdrop this paper critically reviews the underlying characteristics of public sector services and through articulating aclassification of such services based on the nature of the organization-service user interaction, explores the application of particular conceptualizations of marketing to discrete categories of public services. {\textcopyright} 2003, SAGE Publications. All rights reserved.",
keywords = "marketing, models, public services",
author = "A. Laing",
year = "2003",
doi = "10.1177/1470593103042005",
language = "English",
volume = "3",
pages = "427--445",
journal = "Marketing Theory",
issn = "1470-5931",
publisher = "SAGE Publications Ltd",
number = "4",

}

RIS

TY - JOUR

T1 - Marketing in the public sector

T2 - Towards a typology of public services

AU - Laing, A.

PY - 2003

Y1 - 2003

N2 - The concept of marketing has conventionally been viewed by public service professionals as inappropriate to organizations concerned with the delivery of public good services. However, the adoption of private sector based approaches to theorganization of public services in many post-modern western economies has forced a fundamental reconsideration of the potential contribution of marketing to thedelivery of public services. Against such a backdrop this paper critically reviews the underlying characteristics of public sector services and through articulating aclassification of such services based on the nature of the organization-service user interaction, explores the application of particular conceptualizations of marketing to discrete categories of public services. © 2003, SAGE Publications. All rights reserved.

AB - The concept of marketing has conventionally been viewed by public service professionals as inappropriate to organizations concerned with the delivery of public good services. However, the adoption of private sector based approaches to theorganization of public services in many post-modern western economies has forced a fundamental reconsideration of the potential contribution of marketing to thedelivery of public services. Against such a backdrop this paper critically reviews the underlying characteristics of public sector services and through articulating aclassification of such services based on the nature of the organization-service user interaction, explores the application of particular conceptualizations of marketing to discrete categories of public services. © 2003, SAGE Publications. All rights reserved.

KW - marketing

KW - models

KW - public services

U2 - 10.1177/1470593103042005

DO - 10.1177/1470593103042005

M3 - Journal article

VL - 3

SP - 427

EP - 445

JO - Marketing Theory

JF - Marketing Theory

SN - 1470-5931

IS - 4

ER -