Marketing mobile futures: assembling constituencies and narrating compelling stories for an emerging technology

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Research output: Contribution to Journal/Magazine › Journal article › peer-review

Published

<mark>Journal publication date</mark>	2008
<mark>Journal</mark>	Marketing Theory
Issue number	1
Volume	8
Number of pages	26
Pages (from-to)	91-116
Publication Status	Published
<mark>Original language</mark>	English

Research