Home > Research > Publications & Outputs > Marketing mobile futures: assembling constituen...

Research

View graph of relations

Marketing mobile futures: assembling constituencies and narrating compelling stories for an emerging technology

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Published

Standard

Marketing mobile futures: assembling constituencies and narrating compelling stories for an emerging technology. / Simakova, E; Neyland, D R.
In: Marketing Theory, Vol. 8, No. 1, 2008, p. 91-116.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Harvard

Simakova, E & Neyland, DR 2008, 'Marketing mobile futures: assembling constituencies and narrating compelling stories for an emerging technology', Marketing Theory, vol. 8, no. 1, pp. 91-116.

APA

Simakova, E., & Neyland, D. R. (2008). Marketing mobile futures: assembling constituencies and narrating compelling stories for an emerging technology. Marketing Theory, 8(1), 91-116.

Vancouver

Simakova E, Neyland DR. Marketing mobile futures: assembling constituencies and narrating compelling stories for an emerging technology. Marketing Theory. 2008;8(1):91-116.

Author

Simakova, E ; Neyland, D R. / Marketing mobile futures: assembling constituencies and narrating compelling stories for an emerging technology. In: Marketing Theory. 2008 ; Vol. 8, No. 1. pp. 91-116.

Bibtex

@article{141586f658bc44e494c8032f5fc7fe62,
title = "Marketing mobile futures: assembling constituencies and narrating compelling stories for an emerging technology",
author = "E Simakova and Neyland, {D R}",
year = "2008",
language = "English",
volume = "8",
pages = "91--116",
journal = "Marketing Theory",
issn = "1470-5931",
publisher = "SAGE Publications Ltd",
number = "1",

}

RIS

TY - JOUR

T1 - Marketing mobile futures: assembling constituencies and narrating compelling stories for an emerging technology

AU - Simakova, E

AU - Neyland, D R

PY - 2008

Y1 - 2008

M3 - Journal article

VL - 8

SP - 91

EP - 116

JO - Marketing Theory

JF - Marketing Theory

SN - 1470-5931

IS - 1

ER -