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Marketing strategy and the competitive structure of British general insurance, 1720-1980. (Cass Prize for Business History, 1994)

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Published

Standard

Marketing strategy and the competitive structure of British general insurance, 1720-1980. (Cass Prize for Business History, 1994). / Westall, O M.
In: Business History, Vol. 36, No. 2, 1994, p. 20-46.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Harvard

Westall, OM 1994, 'Marketing strategy and the competitive structure of British general insurance, 1720-1980. (Cass Prize for Business History, 1994)', Business History, vol. 36, no. 2, pp. 20-46.

APA

Westall, O. M. (1994). Marketing strategy and the competitive structure of British general insurance, 1720-1980. (Cass Prize for Business History, 1994). Business History, 36(2), 20-46.

Vancouver

Westall OM. Marketing strategy and the competitive structure of British general insurance, 1720-1980. (Cass Prize for Business History, 1994). Business History. 1994;36(2):20-46.

Author

Westall, O M. / Marketing strategy and the competitive structure of British general insurance, 1720-1980. (Cass Prize for Business History, 1994). In: Business History. 1994 ; Vol. 36, No. 2. pp. 20-46.

Bibtex

@article{65a8b4fafb914591acc222f4020bd7d5,
title = "Marketing strategy and the competitive structure of British general insurance, 1720-1980. (Cass Prize for Business History, 1994)",
author = "Westall, {O M}",
year = "1994",
language = "English",
volume = "36",
pages = "20--46",
journal = "Business History",
issn = "0007-6791",
publisher = "Taylor and Francis Ltd.",
number = "2",

}

RIS

TY - JOUR

T1 - Marketing strategy and the competitive structure of British general insurance, 1720-1980. (Cass Prize for Business History, 1994)

AU - Westall, O M

PY - 1994

Y1 - 1994

M3 - Journal article

VL - 36

SP - 20

EP - 46

JO - Business History

JF - Business History

SN - 0007-6791

IS - 2

ER -