Accepted author manuscript, 84.1 KB, PDF document
Available under license: CC BY-NC: Creative Commons Attribution-NonCommercial 4.0 International License
Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Abstract
Publication date | 3/07/2017 |
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Host publication | Academy of Marketing Conference AM2017 Proceedings |
Place of Publication | Hull |
Publisher | Academy of Marketing |
ISBN (print) | 9781527212718 |
<mark>Original language</mark> | English |