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Media involvement and consumer attitude formation towards digital advertising

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Abstract

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Media involvement and consumer attitude formation towards digital advertising. / Salciuviene, Laura; Miller, Chip E.; Reardon, James et al.
Academy of Marketing Conference AM2017 Proceedings. Hull: Academy of Marketing, 2017.

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Abstract

Harvard

Salciuviene, L, Miller, CE, Reardon, J, Mikoliunas, T, Lee, K & Miller, KE 2017, Media involvement and consumer attitude formation towards digital advertising. in Academy of Marketing Conference AM2017 Proceedings. Academy of Marketing, Hull.

APA

Salciuviene, L., Miller, C. E., Reardon, J., Mikoliunas, T., Lee, K., & Miller, K. E. (2017). Media involvement and consumer attitude formation towards digital advertising. In Academy of Marketing Conference AM2017 Proceedings Academy of Marketing.

Vancouver

Salciuviene L, Miller CE, Reardon J, Mikoliunas T, Lee K, Miller KE. Media involvement and consumer attitude formation towards digital advertising. In Academy of Marketing Conference AM2017 Proceedings. Hull: Academy of Marketing. 2017

Author

Salciuviene, Laura ; Miller, Chip E. ; Reardon, James et al. / Media involvement and consumer attitude formation towards digital advertising. Academy of Marketing Conference AM2017 Proceedings. Hull : Academy of Marketing, 2017.

Bibtex

@inbook{7b84718bd87e4ee0b51591ee43b2d242,
title = "Media involvement and consumer attitude formation towards digital advertising",
abstract = "Using a modified Elaboration Likelihood Model, product involvement, mediainvolvement and their interaction are hypothesized to effect attitudes toward digitaladvertising (i.e., banner ads). Specifically, media involvement is predicted to directlyaffect attitudes toward banner ads as well as moderate the effect of product involvementon attitude towards the banner ad. Product involvement, in turn, will have a directeffect on attitudes toward banner ads and intent to purchase. ",
author = "Laura Salciuviene and Miller, {Chip E.} and James Reardon and Tomas Mikoliunas and Kelvin Lee and Miller, {Kenneth E.}",
year = "2017",
month = jul,
day = "3",
language = "English",
isbn = "9781527212718",
booktitle = "Academy of Marketing Conference AM2017 Proceedings",
publisher = "Academy of Marketing",

}

RIS

TY - CHAP

T1 - Media involvement and consumer attitude formation towards digital advertising

AU - Salciuviene, Laura

AU - Miller, Chip E.

AU - Reardon, James

AU - Mikoliunas, Tomas

AU - Lee, Kelvin

AU - Miller, Kenneth E.

PY - 2017/7/3

Y1 - 2017/7/3

N2 - Using a modified Elaboration Likelihood Model, product involvement, mediainvolvement and their interaction are hypothesized to effect attitudes toward digitaladvertising (i.e., banner ads). Specifically, media involvement is predicted to directlyaffect attitudes toward banner ads as well as moderate the effect of product involvementon attitude towards the banner ad. Product involvement, in turn, will have a directeffect on attitudes toward banner ads and intent to purchase.

AB - Using a modified Elaboration Likelihood Model, product involvement, mediainvolvement and their interaction are hypothesized to effect attitudes toward digitaladvertising (i.e., banner ads). Specifically, media involvement is predicted to directlyaffect attitudes toward banner ads as well as moderate the effect of product involvementon attitude towards the banner ad. Product involvement, in turn, will have a directeffect on attitudes toward banner ads and intent to purchase.

M3 - Abstract

SN - 9781527212718

BT - Academy of Marketing Conference AM2017 Proceedings

PB - Academy of Marketing

CY - Hull

ER -