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MNCs and interdependencies in internationalisation processes

Research output: Working paper

Published
Publication date2004
Place of PublicationLancaster University
PublisherThe Department of Marketing
<mark>Original language</mark>English

Publication series

NameMarketing Working Paper Series

Abstract

The literature on internationalisation processes has largely been concerned with the trajectory of a subsidiary unit in its host country. Following Johanson and Vahlne's (1990) suggestion refining the Uppsala model, in this paper we consider how simultaneous and interdependent internationalisation processes in multinational corporations can interact over time. Using the case of the historical trajectory of the subsidiary of a British firm in Brazil, we demonstrate how interdependencies in internationalisation processes across multiple spatial and temporal contexts can impact upon that trajectory. Based on this case, we put forward three propositions concerning the impact of interdependencies on the uniformity, direction and rhythm of internationalisation processes.