Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review
Publication date | 15/07/2016 |
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Host publication | Proceedings of the 41st Annual Macromarketing Conference: Macromarketing and Academic Activism |
Editors | Norah Campbell, Marius Claudy, Aidan O'Driscoll |
Place of Publication | Laramie, WY |
Publisher | Macromarketing Society, Inc. |
Pages | 578-583 |
Number of pages | 6 |
<mark>Original language</mark> | English |
Event | Macromarketing Conference in special session on Happiness and Consumer Research - Duration: 1/01/2016 → 31/12/2016 |
Conference | Macromarketing Conference in special session on Happiness and Consumer Research |
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Period | 1/01/16 → 31/12/16 |
Name | Proceedings of the 41st Annual Macromarketing Conference |
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ISSN (Print) | 2168-1465 |
ISSN (electronic) | 2168-1481 |
Conference | Macromarketing Conference in special session on Happiness and Consumer Research |
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Period | 1/01/16 → 31/12/16 |