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Multi-channel consumer behavior: Online and offline travel preparations

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

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Multi-channel consumer behavior: Online and offline travel preparations. / Van Dijk, G.; Minocha, S.; Laing, A.
CHI EA '06 CHI '06 Extended Abstracts on Human Factors in Computing Systems. New York: ACM, 2006. p. 1457-1462.

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

Harvard

Van Dijk, G, Minocha, S & Laing, A 2006, Multi-channel consumer behavior: Online and offline travel preparations. in CHI EA '06 CHI '06 Extended Abstracts on Human Factors in Computing Systems. ACM, New York, pp. 1457-1462. https://doi.org/10.1145/1125451.1125719

APA

Van Dijk, G., Minocha, S., & Laing, A. (2006). Multi-channel consumer behavior: Online and offline travel preparations. In CHI EA '06 CHI '06 Extended Abstracts on Human Factors in Computing Systems (pp. 1457-1462). ACM. https://doi.org/10.1145/1125451.1125719

Vancouver

Van Dijk G, Minocha S, Laing A. Multi-channel consumer behavior: Online and offline travel preparations. In CHI EA '06 CHI '06 Extended Abstracts on Human Factors in Computing Systems. New York: ACM. 2006. p. 1457-1462 doi: 10.1145/1125451.1125719

Author

Van Dijk, G. ; Minocha, S. ; Laing, A. / Multi-channel consumer behavior : Online and offline travel preparations. CHI EA '06 CHI '06 Extended Abstracts on Human Factors in Computing Systems. New York : ACM, 2006. pp. 1457-1462

Bibtex

@inproceedings{d59e29e1ac7541ff98808d5082c8edf8,
title = "Multi-channel consumer behavior: Online and offline travel preparations",
abstract = "Elaborating on the first stage in the User-Centered Design (UCD) process, understanding the user, this study questions whether it is sufficient to look at the use of interactive systems in isolation. Starting from the assumption that consumers often use the Internet in combination with other channels (telephone, high street, mail order), this paper discusses a study on how consumers move between online and offline channels during the preparations for leisure travel. The theoretical framework was informed by literature from the fields of HCI, marketing and social sciences. The results of the first stage of this work-in-progress indicate that multi-channel use is a day-to-day reality for many consumers.",
keywords = "Consumer behavior, E-commerce, Multi-channel context, User experience, User-Centered Design, Interactive system, Mail orders, Multi-channel, Offline, Offline channel, Theoretical framework, User centered designs, Work-in-progress, Electronic commerce, Human engineering",
author = "{Van Dijk}, G. and S. Minocha and A. Laing",
year = "2006",
doi = "10.1145/1125451.1125719",
language = "English",
isbn = "1595932984",
pages = "1457--1462",
booktitle = "CHI EA '06 CHI '06 Extended Abstracts on Human Factors in Computing Systems",
publisher = "ACM",

}

RIS

TY - GEN

T1 - Multi-channel consumer behavior

T2 - Online and offline travel preparations

AU - Van Dijk, G.

AU - Minocha, S.

AU - Laing, A.

PY - 2006

Y1 - 2006

N2 - Elaborating on the first stage in the User-Centered Design (UCD) process, understanding the user, this study questions whether it is sufficient to look at the use of interactive systems in isolation. Starting from the assumption that consumers often use the Internet in combination with other channels (telephone, high street, mail order), this paper discusses a study on how consumers move between online and offline channels during the preparations for leisure travel. The theoretical framework was informed by literature from the fields of HCI, marketing and social sciences. The results of the first stage of this work-in-progress indicate that multi-channel use is a day-to-day reality for many consumers.

AB - Elaborating on the first stage in the User-Centered Design (UCD) process, understanding the user, this study questions whether it is sufficient to look at the use of interactive systems in isolation. Starting from the assumption that consumers often use the Internet in combination with other channels (telephone, high street, mail order), this paper discusses a study on how consumers move between online and offline channels during the preparations for leisure travel. The theoretical framework was informed by literature from the fields of HCI, marketing and social sciences. The results of the first stage of this work-in-progress indicate that multi-channel use is a day-to-day reality for many consumers.

KW - Consumer behavior

KW - E-commerce

KW - Multi-channel context

KW - User experience

KW - User-Centered Design

KW - Interactive system

KW - Mail orders

KW - Multi-channel

KW - Offline

KW - Offline channel

KW - Theoretical framework

KW - User centered designs

KW - Work-in-progress

KW - Electronic commerce

KW - Human engineering

U2 - 10.1145/1125451.1125719

DO - 10.1145/1125451.1125719

M3 - Conference contribution/Paper

SN - 1595932984

SP - 1457

EP - 1462

BT - CHI EA '06 CHI '06 Extended Abstracts on Human Factors in Computing Systems

PB - ACM

CY - New York

ER -