Final published version
Licence: CC BY-NC-ND: Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License
Research output: Contribution to Journal/Magazine › Journal article › peer-review
Research output: Contribution to Journal/Magazine › Journal article › peer-review
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TY - JOUR
T1 - Multimodality and socio-materiality of lectures in global universities’ media: accounting for bodies and things
AU - Lackovic, Natasa
AU - Popova, Biliana
N1 - This is an Accepted Manuscript of an article published by Taylor & Francis in Learning, Media and Technology on 07/06/2021, available online: http://www.tandfonline.com/10.1080/17439884.2021.1928694
PY - 2021/12/31
Y1 - 2021/12/31
N2 - Lecture prevails as a ubiquitous teaching and learning method across universities worldwide. Whereas lectures have been conceptualized from various text and language-centred perspectives, lecture’s materiality has been scarcely explored, despite the development of “beyond-the-verbal” approaches to communication, practices and learning. To address the gap, this article explores socio-materiality of communication in 10 live recorded lectures, which also had the greatest number of viewers, on the websites or YouTube media channels by “top-ranked” universities in India, Japan, Russia, Egypt, Palestine, Spain, the USA, the UK, Italy and Canada. To do so, a pragmatic semiotic analysis of non-verbal elements of lecture is applied on the videos to “map” its material ingredients and explore related social meanings. The findings point at a few salient things and body characteristics in the sampled lectures, such as the monofocal lecture platform, the omnipresent blackboard, underrepresentation of female lecturers, low diversity and use of technology. We unpack these via “body and thing idiom” and suggest that the lecture needs to be conceptualized as a multimodal, socio-material performance. The article calls for wider acknowledgement and integration of materiality, embodiment, and multimodality in university lectures and the work done to understand and develop teaching at universities.
AB - Lecture prevails as a ubiquitous teaching and learning method across universities worldwide. Whereas lectures have been conceptualized from various text and language-centred perspectives, lecture’s materiality has been scarcely explored, despite the development of “beyond-the-verbal” approaches to communication, practices and learning. To address the gap, this article explores socio-materiality of communication in 10 live recorded lectures, which also had the greatest number of viewers, on the websites or YouTube media channels by “top-ranked” universities in India, Japan, Russia, Egypt, Palestine, Spain, the USA, the UK, Italy and Canada. To do so, a pragmatic semiotic analysis of non-verbal elements of lecture is applied on the videos to “map” its material ingredients and explore related social meanings. The findings point at a few salient things and body characteristics in the sampled lectures, such as the monofocal lecture platform, the omnipresent blackboard, underrepresentation of female lecturers, low diversity and use of technology. We unpack these via “body and thing idiom” and suggest that the lecture needs to be conceptualized as a multimodal, socio-material performance. The article calls for wider acknowledgement and integration of materiality, embodiment, and multimodality in university lectures and the work done to understand and develop teaching at universities.
KW - Media
KW - Lecture
KW - Higher education teaching
KW - multimodality
KW - Socio-materiality
U2 - 10.1080/17439884.2021.1928694
DO - 10.1080/17439884.2021.1928694
M3 - Journal article
VL - 46
SP - 531
EP - 549
JO - Learning, Media and Technology
JF - Learning, Media and Technology
SN - 1743-9884
IS - 4
ER -