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New developments in Social Marketing: how people make and maintain change after stimulus of change

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNConference contribution/Paperpeer-review

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Publication date2005
Host publicationEuropean Marketing Academy (EMAC) (Milan, Italy) - 2005
Place of PublicationN/A
Publisherunknown
<mark>Original language</mark>English