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Of Ironies and Agency: Energy Professionals’ Views on Digital Interventions and Their Users

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Of Ironies and Agency: Energy Professionals’ Views on Digital Interventions and Their Users. / Bremer, Christina; Knowles, Bran; Friday, Adrian.
CHI '25: Proceedings of the 2025 CHI Conference on Human Factors in Computing Systems. ed. / Naomi Yamashita; Vanessa Evers; Koji Yatani; Xianghua (Sharon) Ding; Bongshin Lee; Marshini Chetty; Phoebe Toups-Dugas. New York: ACM, 2025. p. 1-14 1014.

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNConference contribution/Paperpeer-review

Harvard

Bremer, C, Knowles, B & Friday, A 2025, Of Ironies and Agency: Energy Professionals’ Views on Digital Interventions and Their Users. in N Yamashita, V Evers, K Yatani, X Ding, B Lee, M Chetty & P Toups-Dugas (eds), CHI '25: Proceedings of the 2025 CHI Conference on Human Factors in Computing Systems., 1014, ACM, New York, pp. 1-14, CHI 2025 ACM Conference on Human Factors in Computing Systems, Yokohama, Japan, 26/04/25. https://doi.org/10.1145/3706598.3713754

APA

Bremer, C., Knowles, B., & Friday, A. (2025). Of Ironies and Agency: Energy Professionals’ Views on Digital Interventions and Their Users. In N. Yamashita, V. Evers, K. Yatani, X. Ding, B. Lee, M. Chetty, & P. Toups-Dugas (Eds.), CHI '25: Proceedings of the 2025 CHI Conference on Human Factors in Computing Systems (pp. 1-14). Article 1014 ACM. https://doi.org/10.1145/3706598.3713754

Vancouver

Bremer C, Knowles B, Friday A. Of Ironies and Agency: Energy Professionals’ Views on Digital Interventions and Their Users. In Yamashita N, Evers V, Yatani K, Ding X, Lee B, Chetty M, Toups-Dugas P, editors, CHI '25: Proceedings of the 2025 CHI Conference on Human Factors in Computing Systems. New York: ACM. 2025. p. 1-14. 1014 doi: 10.1145/3706598.3713754

Author

Bremer, Christina ; Knowles, Bran ; Friday, Adrian. / Of Ironies and Agency: Energy Professionals’ Views on Digital Interventions and Their Users. CHI '25: Proceedings of the 2025 CHI Conference on Human Factors in Computing Systems. editor / Naomi Yamashita ; Vanessa Evers ; Koji Yatani ; Xianghua (Sharon) Ding ; Bongshin Lee ; Marshini Chetty ; Phoebe Toups-Dugas. New York : ACM, 2025. pp. 1-14

Bibtex

@inproceedings{a42b4f8f26874dc882bcf75cfda51a52,
title = "Of Ironies and Agency: Energy Professionals{\textquoteright} Views on Digital Interventions and Their Users",
abstract = "The efficacy of digital solutions to increase energy efficiency, including technical optimisations and behavioural influence, has long been a subject of debate within sustainable HCI (SHCI). While the viewpoints of policymakers and academics are frequently published (and often contradictory), less is known about the views of those on the ground. In this paper we ask: What are energy professionals{\textquoteright} views of digital energy-saving interventions and their users? What are the challenges they face implementing these interventions? Based on a university campus case study with twelve semi-structured interviews and a focus group with energy and facilities{\textquoteright} professionals, we illustrate how they strongly advocate digital efficiency as a pathway to sustainability; yet, this optimism is in apparent tension with key barriers they identify to realising {\textquoteleft}their seamless visions{\textquoteright}, particularly the complexities of the human behaviour they are seeking to optimise. These findings underscore the seductiveness of techno-optimism and the need for more systemic change.",
author = "Christina Bremer and Bran Knowles and Adrian Friday",
year = "2025",
month = apr,
day = "25",
doi = "10.1145/3706598.3713754",
language = "English",
pages = "1--14",
editor = "Naomi Yamashita and Vanessa Evers and Koji Yatani and Ding, {Xianghua (Sharon)} and Bongshin Lee and Marshini Chetty and Phoebe Toups-Dugas",
booktitle = "CHI '25: Proceedings of the 2025 CHI Conference on Human Factors in Computing Systems",
publisher = "ACM",
note = "CHI 2025 ACM Conference on Human Factors in Computing Systems, CHI 2025 ; Conference date: 26-04-2025 Through 01-05-2025",
url = "http://chi2025.acm.org",

}

RIS

TY - GEN

T1 - Of Ironies and Agency: Energy Professionals’ Views on Digital Interventions and Their Users

AU - Bremer, Christina

AU - Knowles, Bran

AU - Friday, Adrian

PY - 2025/4/25

Y1 - 2025/4/25

N2 - The efficacy of digital solutions to increase energy efficiency, including technical optimisations and behavioural influence, has long been a subject of debate within sustainable HCI (SHCI). While the viewpoints of policymakers and academics are frequently published (and often contradictory), less is known about the views of those on the ground. In this paper we ask: What are energy professionals’ views of digital energy-saving interventions and their users? What are the challenges they face implementing these interventions? Based on a university campus case study with twelve semi-structured interviews and a focus group with energy and facilities’ professionals, we illustrate how they strongly advocate digital efficiency as a pathway to sustainability; yet, this optimism is in apparent tension with key barriers they identify to realising ‘their seamless visions’, particularly the complexities of the human behaviour they are seeking to optimise. These findings underscore the seductiveness of techno-optimism and the need for more systemic change.

AB - The efficacy of digital solutions to increase energy efficiency, including technical optimisations and behavioural influence, has long been a subject of debate within sustainable HCI (SHCI). While the viewpoints of policymakers and academics are frequently published (and often contradictory), less is known about the views of those on the ground. In this paper we ask: What are energy professionals’ views of digital energy-saving interventions and their users? What are the challenges they face implementing these interventions? Based on a university campus case study with twelve semi-structured interviews and a focus group with energy and facilities’ professionals, we illustrate how they strongly advocate digital efficiency as a pathway to sustainability; yet, this optimism is in apparent tension with key barriers they identify to realising ‘their seamless visions’, particularly the complexities of the human behaviour they are seeking to optimise. These findings underscore the seductiveness of techno-optimism and the need for more systemic change.

U2 - 10.1145/3706598.3713754

DO - 10.1145/3706598.3713754

M3 - Conference contribution/Paper

SP - 1

EP - 14

BT - CHI '25: Proceedings of the 2025 CHI Conference on Human Factors in Computing Systems

A2 - Yamashita, Naomi

A2 - Evers, Vanessa

A2 - Yatani, Koji

A2 - Ding, Xianghua (Sharon)

A2 - Lee, Bongshin

A2 - Chetty, Marshini

A2 - Toups-Dugas, Phoebe

PB - ACM

CY - New York

T2 - CHI 2025 ACM Conference on Human Factors in Computing Systems

Y2 - 26 April 2025 through 1 May 2025

ER -