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Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review
Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review
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TY - GEN
T1 - Paradox of Humour:
T2 - Consumer Culture Theory Conference
AU - Khli-In, Apisara
AU - Awanis, Sandra
AU - Piacentini, Maria
PY - 2020/7/1
Y1 - 2020/7/1
N2 - The widespread proliferation of social network sites (SNSs) incontemporary society has opened up the ways that consumers approach selfrepresentation and self-promotion, raising new questions around the authenticity ofSNS portrayals. SNSs and their features have enabled social media users to portrayan exaggerated, curated and idealised version of themselves whilst simultaneouslyevaluate their own abilities and attributes, and thereby running the risk of experiencingfeelings of inadequacy. Using Foucault's concept of power and governmentality, weexplore the role of humour as a mechanism of control, and consider its role in theproduction and negotiation of power relations and social order in the social medialandscape. Preliminary findings found that disparaging humour, through theapparatuses and institutions of biopower, may inadvertently participate in thecontinuous production of both normative and deviant categories of (in)authenticpractices on SNSs.
AB - The widespread proliferation of social network sites (SNSs) incontemporary society has opened up the ways that consumers approach selfrepresentation and self-promotion, raising new questions around the authenticity ofSNS portrayals. SNSs and their features have enabled social media users to portrayan exaggerated, curated and idealised version of themselves whilst simultaneouslyevaluate their own abilities and attributes, and thereby running the risk of experiencingfeelings of inadequacy. Using Foucault's concept of power and governmentality, weexplore the role of humour as a mechanism of control, and consider its role in theproduction and negotiation of power relations and social order in the social medialandscape. Preliminary findings found that disparaging humour, through theapparatuses and institutions of biopower, may inadvertently participate in thecontinuous production of both normative and deviant categories of (in)authenticpractices on SNSs.
M3 - Conference contribution/Paper
VL - 3
BT - Research in Consumer Culture Theory
A2 - Patsiaouras, G
A2 - Fitchett, J
A2 - Earley, AJ
CY - Leicester
Y2 - 1 July 2020
ER -