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Pedagogy and relationship marketing: opportunities for frame restructuring using African drumming

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Published

Standard

Pedagogy and relationship marketing: opportunities for frame restructuring using African drumming. / O'Malley, L; Ryan, A.
In: Journal of Marketing Management, Vol. 22, No. 1, 2006, p. 195-214.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Harvard

O'Malley, L & Ryan, A 2006, 'Pedagogy and relationship marketing: opportunities for frame restructuring using African drumming', Journal of Marketing Management, vol. 22, no. 1, pp. 195-214.

APA

O'Malley, L., & Ryan, A. (2006). Pedagogy and relationship marketing: opportunities for frame restructuring using African drumming. Journal of Marketing Management, 22(1), 195-214.

Vancouver

O'Malley L, Ryan A. Pedagogy and relationship marketing: opportunities for frame restructuring using African drumming. Journal of Marketing Management. 2006;22(1):195-214.

Author

O'Malley, L ; Ryan, A. / Pedagogy and relationship marketing: opportunities for frame restructuring using African drumming. In: Journal of Marketing Management. 2006 ; Vol. 22, No. 1. pp. 195-214.

Bibtex

@article{55ffa728e3b34f2b82a7ec74d109a395,
title = "Pedagogy and relationship marketing: opportunities for frame restructuring using African drumming",
author = "L O'Malley and A Ryan",
year = "2006",
language = "English",
volume = "22",
pages = "195--214",
journal = "Journal of Marketing Management",
issn = "0267-257X",
publisher = "Routledge",
number = "1",

}

RIS

TY - JOUR

T1 - Pedagogy and relationship marketing: opportunities for frame restructuring using African drumming

AU - O'Malley, L

AU - Ryan, A

PY - 2006

Y1 - 2006

M3 - Journal article

VL - 22

SP - 195

EP - 214

JO - Journal of Marketing Management

JF - Journal of Marketing Management

SN - 0267-257X

IS - 1

ER -