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Performing the field: the role of the researche...
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Performing the field: the role of the researcher’s identity and self in conducting interpretive consumer research
Research output
:
Working paper
Published
Overview
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S A Eccles
J Elms
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Publication date
2005
Place of Publication
Lancaster University
Publisher
The Department of Marketing
<mark>Original language</mark>
English
Publication series
Name
Marketing Working Paper Series