Performing the field: the role of the researcher’s identity and self in conducting interpretive consumer research

Research output: Working paper

Published

Performing the field: the role of the researcher’s identity and self in conducting interpretive consumer research. / Eccles, S A; Elms, J.
Lancaster University: The Department of Marketing, 2005. (Marketing Working Paper Series).

Research output: Working paper

Eccles, S A ; Elms, J. / Performing the field: the role of the researcher’s identity and self in conducting interpretive consumer research. Lancaster University : The Department of Marketing, 2005. (Marketing Working Paper Series).

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Research