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Pitfalls in evaluating market orientation: an exploration of executives' interpretations

Research output: Contribution to Journal/Magazine › Journal article

Published

Standard

Pitfalls in evaluating market orientation: an exploration of executives' interpretations. / Mason, K; Harris, L C.
In: Long Range Planning, Vol. 38, No. 4, 2005, p. 373-391.

Research output: Contribution to Journal/Magazine › Journal article

Harvard

Mason, K & Harris, LC 2005, 'Pitfalls in evaluating market orientation: an exploration of executives' interpretations', Long Range Planning, vol. 38, no. 4, pp. 373-391.

APA

Mason, K., & Harris, L. C. (2005). Pitfalls in evaluating market orientation: an exploration of executives' interpretations. Long Range Planning, 38(4), 373-391.

Vancouver

Mason K, Harris LC. Pitfalls in evaluating market orientation: an exploration of executives' interpretations. Long Range Planning. 2005;38(4):373-391.

Author

Mason, K ; Harris, L C. / Pitfalls in evaluating market orientation: an exploration of executives' interpretations. In: Long Range Planning. 2005 ; Vol. 38, No. 4. pp. 373-391.

Bibtex

@article{d629a098ba714e909251fd5edb3f9c5c,
title = "Pitfalls in evaluating market orientation: an exploration of executives' interpretations",
author = "K Mason and Harris, {L C}",
year = "2005",
language = "English",
volume = "38",
pages = "373--391",
journal = "Long Range Planning",
issn = "0024-6301",
publisher = "ELSEVIER SCI LTD",
number = "4",

}

RIS

TY - JOUR

T1 - Pitfalls in evaluating market orientation: an exploration of executives' interpretations

AU - Mason, K

AU - Harris, L C

PY - 2005

Y1 - 2005

M3 - Journal article

VL - 38

SP - 373

EP - 391

JO - Long Range Planning

JF - Long Range Planning

SN - 0024-6301

IS - 4

ER -