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    Rights statement: This is the author’s version of a work that was accepted for publication in Journal of Business Research. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Journal of Business Research, 129, 2021 DOI: 10.1016/j.jbusres.2019.05.024

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Place as a nexus for corporate heritage identity: An international study of family-owned wineries

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Place as a nexus for corporate heritage identity : An international study of family-owned wineries. / Spielmann, Nathalie; Discua Cruz, Allan; Tyler, Beverly; Beukel, Karin.

In: Journal of Business Research, Vol. 129, 31.05.2021, p. 826-837.

Research output: Contribution to Journal/MagazineJournal articlepeer-review

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Author

Spielmann, Nathalie ; Discua Cruz, Allan ; Tyler, Beverly ; Beukel, Karin. / Place as a nexus for corporate heritage identity : An international study of family-owned wineries. In: Journal of Business Research. 2021 ; Vol. 129. pp. 826-837.

Bibtex

@article{39941ae624b142b3a6c0308ee3ff0d93,
title = "Place as a nexus for corporate heritage identity: An international study of family-owned wineries",
abstract = "This paper uncovers the dynamic and reciprocal relationship between corporate heritage identities and corporate heritage brands. Through an examination of the role of place in the marketing strategies of seven family-owned wineries, in six countries, we explain how these wineries use their place to create and incorporate consistency with change in their marketing strategies. The cross-cultural case analysis of multigenerational and long-established, as well as novel and fledgling wineries, showcases how multiple role identities of wineries interact with the relative invariance of place to infuse corporate heritage identities and corporate heritage brands, and vice-versa. The results build on corporate heritage literature by providing an in-depth illustration of the role of place and corporate heritage identity interactions in the development of a firm's marketing strategy. The results are especially relevant for firms offering products anchored in a geographic origin.",
keywords = "Corporate heritage identityiple role identitiesPlaceWine, Corporate heritage brands, Relative invariance, Multiple role identities, Place, Wine",
author = "Nathalie Spielmann and {Discua Cruz}, Allan and Beverly Tyler and Karin Beukel",
note = "This is the author{\textquoteright}s version of a work that was accepted for publication in Journal of Business Research. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Journal of Business Research, 129, 2021 DOI: 10.1016/j.jbusres.2019.05.024",
year = "2021",
month = may,
day = "31",
doi = "10.1016/j.jbusres.2019.05.024",
language = "English",
volume = "129",
pages = "826--837",
journal = "Journal of Business Research",
issn = "0148-2963",
publisher = "Elsevier Inc.",

}

RIS

TY - JOUR

T1 - Place as a nexus for corporate heritage identity

T2 - An international study of family-owned wineries

AU - Spielmann, Nathalie

AU - Discua Cruz, Allan

AU - Tyler, Beverly

AU - Beukel, Karin

N1 - This is the author’s version of a work that was accepted for publication in Journal of Business Research. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Journal of Business Research, 129, 2021 DOI: 10.1016/j.jbusres.2019.05.024

PY - 2021/5/31

Y1 - 2021/5/31

N2 - This paper uncovers the dynamic and reciprocal relationship between corporate heritage identities and corporate heritage brands. Through an examination of the role of place in the marketing strategies of seven family-owned wineries, in six countries, we explain how these wineries use their place to create and incorporate consistency with change in their marketing strategies. The cross-cultural case analysis of multigenerational and long-established, as well as novel and fledgling wineries, showcases how multiple role identities of wineries interact with the relative invariance of place to infuse corporate heritage identities and corporate heritage brands, and vice-versa. The results build on corporate heritage literature by providing an in-depth illustration of the role of place and corporate heritage identity interactions in the development of a firm's marketing strategy. The results are especially relevant for firms offering products anchored in a geographic origin.

AB - This paper uncovers the dynamic and reciprocal relationship between corporate heritage identities and corporate heritage brands. Through an examination of the role of place in the marketing strategies of seven family-owned wineries, in six countries, we explain how these wineries use their place to create and incorporate consistency with change in their marketing strategies. The cross-cultural case analysis of multigenerational and long-established, as well as novel and fledgling wineries, showcases how multiple role identities of wineries interact with the relative invariance of place to infuse corporate heritage identities and corporate heritage brands, and vice-versa. The results build on corporate heritage literature by providing an in-depth illustration of the role of place and corporate heritage identity interactions in the development of a firm's marketing strategy. The results are especially relevant for firms offering products anchored in a geographic origin.

KW - Corporate heritage identityiple role identitiesPlaceWine

KW - Corporate heritage brands

KW - Relative invariance

KW - Multiple role identities

KW - Place

KW - Wine

U2 - 10.1016/j.jbusres.2019.05.024

DO - 10.1016/j.jbusres.2019.05.024

M3 - Journal article

VL - 129

SP - 826

EP - 837

JO - Journal of Business Research

JF - Journal of Business Research

SN - 0148-2963

ER -