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Predicting a diverse future: Directions and issues in the marketing of services

Research output: Contribution to Journal/Magazine › Journal article › peer-review

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Predicting a diverse future: Directions and issues in the marketing of services. / Laing, Angus; Lewis, Barbara; Foxall, Gordon et al.
In: European Journal of Marketing, Vol. 36, No. 4, 01.05.2002, p. 479-494.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Harvard

Laing, A, Lewis, B, Foxall, G & Hogg, G 2002, 'Predicting a diverse future: Directions and issues in the marketing of services', European Journal of Marketing, vol. 36, no. 4, pp. 479-494. https://doi.org/10.1108/03090560210417273

APA

Laing, A., Lewis, B., Foxall, G., & Hogg, G. (2002). Predicting a diverse future: Directions and issues in the marketing of services. European Journal of Marketing, 36(4), 479-494. https://doi.org/10.1108/03090560210417273

Vancouver

Laing A, Lewis B, Foxall G, Hogg G. Predicting a diverse future: Directions and issues in the marketing of services. European Journal of Marketing. 2002 May 1;36(4):479-494. doi: 10.1108/03090560210417273

Author

Laing, Angus ; Lewis, Barbara ; Foxall, Gordon et al. / Predicting a diverse future : Directions and issues in the marketing of services. In: European Journal of Marketing. 2002 ; Vol. 36, No. 4. pp. 479-494.

Bibtex

@article{bc70413c37d240b5840dcaabfcc208ec,
title = "Predicting a diverse future: Directions and issues in the marketing of services",
abstract = "Driven by technological developments, deregulation, and globalisation the service sector in post?industrial economies is facing unprecedented change. Utilising a scenario planning framework, the paper examines the impact of such changes on a cross?section of service categories. Acknowledging that the derivation of generic sector wide trends from the analysis of discrete service categories runs the risk of over simplification, three core trends were identified: the increasing importance of technological mediation; changing consumer and professional roles; and decreasing importance of relational factors in consumer decision making. These trends pose fundamental challenges to service providers and offer researchers a rich context in which to advance marketing theory.",
keywords = "Services marketing, Globalization, Technological change",
author = "Angus Laing and Barbara Lewis and Gordon Foxall and Gillian Hogg",
year = "2002",
month = may,
day = "1",
doi = "10.1108/03090560210417273",
language = "English",
volume = "36",
pages = "479--494",
journal = "European Journal of Marketing",
issn = "0309-0566",
publisher = "Emerald",
number = "4",

}

RIS

TY - JOUR

T1 - Predicting a diverse future

T2 - Directions and issues in the marketing of services

AU - Laing, Angus

AU - Lewis, Barbara

AU - Foxall, Gordon

AU - Hogg, Gillian

PY - 2002/5/1

Y1 - 2002/5/1

N2 - Driven by technological developments, deregulation, and globalisation the service sector in post?industrial economies is facing unprecedented change. Utilising a scenario planning framework, the paper examines the impact of such changes on a cross?section of service categories. Acknowledging that the derivation of generic sector wide trends from the analysis of discrete service categories runs the risk of over simplification, three core trends were identified: the increasing importance of technological mediation; changing consumer and professional roles; and decreasing importance of relational factors in consumer decision making. These trends pose fundamental challenges to service providers and offer researchers a rich context in which to advance marketing theory.

AB - Driven by technological developments, deregulation, and globalisation the service sector in post?industrial economies is facing unprecedented change. Utilising a scenario planning framework, the paper examines the impact of such changes on a cross?section of service categories. Acknowledging that the derivation of generic sector wide trends from the analysis of discrete service categories runs the risk of over simplification, three core trends were identified: the increasing importance of technological mediation; changing consumer and professional roles; and decreasing importance of relational factors in consumer decision making. These trends pose fundamental challenges to service providers and offer researchers a rich context in which to advance marketing theory.

KW - Services marketing

KW - Globalization

KW - Technological change

U2 - 10.1108/03090560210417273

DO - 10.1108/03090560210417273

M3 - Journal article

VL - 36

SP - 479

EP - 494

JO - European Journal of Marketing

JF - European Journal of Marketing

SN - 0309-0566

IS - 4

ER -