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Predicting the appropriateness of a typeface on the basis of its multimodal features.

Research output: Contribution to journalJournal articlepeer-review

<mark>Journal publication date</mark>1986
<mark>Journal</mark>Information Design Journal and Document Design
Issue number1
Number of pages14
Pages (from-to)29-42
Publication StatusPublished
<mark>Original language</mark>English


It is proposed that the appropriateness of a typeface is partly determined by the extent to which it shares multi-modal features with the concept that it represents. Exploring a number of professions as the concepts to be represented, we offer evidence to support this hypothesis. We demonstrate that n on-specialists discriminate a variety of display typefaces and professions in terms of a common set of multimodal features. In addition, on the basis of the extent to which each typeface shares multi-modal features with each profession, we successfully predict the judged appropriateness of various typefaces to represent each profession.