Research output: Contribution to Journal/Magazine › Journal article › peer-review
Research output: Contribution to Journal/Magazine › Journal article › peer-review
}
TY - JOUR
T1 - Predicting the appropriateness of a typeface on the basis of its multimodal features.
AU - Walker, Peter
AU - Smith, S.
AU - Livingston, A.
PY - 1986
Y1 - 1986
N2 - It is proposed that the appropriateness of a typeface is partly determined by the extent to which it shares multi-modal features with the concept that it represents. Exploring a number of professions as the concepts to be represented, we offer evidence to support this hypothesis. We demonstrate that n on-specialists discriminate a variety of display typefaces and professions in terms of a common set of multimodal features. In addition, on the basis of the extent to which each typeface shares multi-modal features with each profession, we successfully predict the judged appropriateness of various typefaces to represent each profession.
AB - It is proposed that the appropriateness of a typeface is partly determined by the extent to which it shares multi-modal features with the concept that it represents. Exploring a number of professions as the concepts to be represented, we offer evidence to support this hypothesis. We demonstrate that n on-specialists discriminate a variety of display typefaces and professions in terms of a common set of multimodal features. In addition, on the basis of the extent to which each typeface shares multi-modal features with each profession, we successfully predict the judged appropriateness of various typefaces to represent each profession.
U2 - 10.1075/idj.5.1.02wal
DO - 10.1075/idj.5.1.02wal
M3 - Journal article
VL - 5
SP - 29
EP - 42
JO - Information Design Journal and Document Design
JF - Information Design Journal and Document Design
SN - 1871-1138
IS - 1
ER -