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Producing and consuming celebrity identity myths: unpacking the classed identities of Cheryl Cole and Katie Price

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Producing and consuming celebrity identity myths : unpacking the classed identities of Cheryl Cole and Katie Price. / Cocker, Hayley; Banister, Emma; Piacentini, Maria.

In: Journal of Marketing Management, Vol. 31, No. 5-6, 2015, p. 502-524.

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@article{2e9048257ae9427bbd7591aabcfef13e,
title = "Producing and consuming celebrity identity myths: unpacking the classed identities of Cheryl Cole and Katie Price",
abstract = "We investigate the ways in which celebrity identity myths are created, shaped, interpreted and utilised by media, celebrities and consumers. Two working-class female celebrities, Cheryl Cole and Katie Price, provide our focus, and we draw on an analysis of articles in the popular press, celebrity autobiographies and qualitative data collected with 16- to 18-year-olds. We find that class-infused celebrity identity myths ({\textquoteleft}celebrity chav{\textquoteright}) are constructed in terms of glamour, allure and charisma but also vulgarity, repulsion and ordinariness. Young consumers interpret these myths based on judgements of taste, morality, connection and worthiness and utilise them in order to support the identity goals of distinction, affirmation, belonging and enhancement.",
keywords = "celebrity, identity, myths , chav, social class, youth",
author = "Hayley Cocker and Emma Banister and Maria Piacentini",
year = "2015",
doi = "10.1080/0267257X.2015.1011196",
language = "English",
volume = "31",
pages = "502--524",
journal = "Journal of Marketing Management",
issn = "0267-257X",
publisher = "Routledge",
number = "5-6",

}

RIS

TY - JOUR

T1 - Producing and consuming celebrity identity myths

T2 - unpacking the classed identities of Cheryl Cole and Katie Price

AU - Cocker, Hayley

AU - Banister, Emma

AU - Piacentini, Maria

PY - 2015

Y1 - 2015

N2 - We investigate the ways in which celebrity identity myths are created, shaped, interpreted and utilised by media, celebrities and consumers. Two working-class female celebrities, Cheryl Cole and Katie Price, provide our focus, and we draw on an analysis of articles in the popular press, celebrity autobiographies and qualitative data collected with 16- to 18-year-olds. We find that class-infused celebrity identity myths (‘celebrity chav’) are constructed in terms of glamour, allure and charisma but also vulgarity, repulsion and ordinariness. Young consumers interpret these myths based on judgements of taste, morality, connection and worthiness and utilise them in order to support the identity goals of distinction, affirmation, belonging and enhancement.

AB - We investigate the ways in which celebrity identity myths are created, shaped, interpreted and utilised by media, celebrities and consumers. Two working-class female celebrities, Cheryl Cole and Katie Price, provide our focus, and we draw on an analysis of articles in the popular press, celebrity autobiographies and qualitative data collected with 16- to 18-year-olds. We find that class-infused celebrity identity myths (‘celebrity chav’) are constructed in terms of glamour, allure and charisma but also vulgarity, repulsion and ordinariness. Young consumers interpret these myths based on judgements of taste, morality, connection and worthiness and utilise them in order to support the identity goals of distinction, affirmation, belonging and enhancement.

KW - celebrity

KW - identity

KW - myths

KW - chav

KW - social class

KW - youth

U2 - 10.1080/0267257X.2015.1011196

DO - 10.1080/0267257X.2015.1011196

M3 - Journal article

VL - 31

SP - 502

EP - 524

JO - Journal of Marketing Management

JF - Journal of Marketing Management

SN - 0267-257X

IS - 5-6

ER -