Research output: Contribution to Journal/Magazine › Journal article › peer-review
Research output: Contribution to Journal/Magazine › Journal article › peer-review
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TY - JOUR
T1 - Producing and consuming celebrity identity myths
T2 - unpacking the classed identities of Cheryl Cole and Katie Price
AU - Cocker, Hayley
AU - Banister, Emma
AU - Piacentini, Maria
PY - 2015
Y1 - 2015
N2 - We investigate the ways in which celebrity identity myths are created, shaped, interpreted and utilised by media, celebrities and consumers. Two working-class female celebrities, Cheryl Cole and Katie Price, provide our focus, and we draw on an analysis of articles in the popular press, celebrity autobiographies and qualitative data collected with 16- to 18-year-olds. We find that class-infused celebrity identity myths (‘celebrity chav’) are constructed in terms of glamour, allure and charisma but also vulgarity, repulsion and ordinariness. Young consumers interpret these myths based on judgements of taste, morality, connection and worthiness and utilise them in order to support the identity goals of distinction, affirmation, belonging and enhancement.
AB - We investigate the ways in which celebrity identity myths are created, shaped, interpreted and utilised by media, celebrities and consumers. Two working-class female celebrities, Cheryl Cole and Katie Price, provide our focus, and we draw on an analysis of articles in the popular press, celebrity autobiographies and qualitative data collected with 16- to 18-year-olds. We find that class-infused celebrity identity myths (‘celebrity chav’) are constructed in terms of glamour, allure and charisma but also vulgarity, repulsion and ordinariness. Young consumers interpret these myths based on judgements of taste, morality, connection and worthiness and utilise them in order to support the identity goals of distinction, affirmation, belonging and enhancement.
KW - celebrity
KW - identity
KW - myths
KW - chav
KW - social class
KW - youth
U2 - 10.1080/0267257X.2015.1011196
DO - 10.1080/0267257X.2015.1011196
M3 - Journal article
VL - 31
SP - 502
EP - 524
JO - Journal of Marketing Management
JF - Journal of Marketing Management
SN - 0267-257X
IS - 5-6
ER -