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Práticas de consumo consciente em campanha publicitária de organização competitiva

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Práticas de consumo consciente em campanha publicitária de organização competitiva. / Scharf, Edson Roberto; Fernandes, Josiane; Perfeito, Juarez; Dapper, Michelle Karina.

In: Revista de Gestao Social e Ambiental, Vol. 11, No. 2, 01.05.2017.

Research output: Contribution to journalJournal articlepeer-review

Harvard

Scharf, ER, Fernandes, J, Perfeito, J & Dapper, MK 2017, 'Práticas de consumo consciente em campanha publicitária de organização competitiva', Revista de Gestao Social e Ambiental, vol. 11, no. 2. https://doi.org/10.24857/rgsa.v11i2.1303

APA

Scharf, E. R., Fernandes, J., Perfeito, J., & Dapper, M. K. (2017). Práticas de consumo consciente em campanha publicitária de organização competitiva. Revista de Gestao Social e Ambiental, 11(2). https://doi.org/10.24857/rgsa.v11i2.1303

Vancouver

Author

Scharf, Edson Roberto ; Fernandes, Josiane ; Perfeito, Juarez ; Dapper, Michelle Karina. / Práticas de consumo consciente em campanha publicitária de organização competitiva. In: Revista de Gestao Social e Ambiental. 2017 ; Vol. 11, No. 2.

Bibtex

@article{8dfea3b948f0497385fe70cfc7cac922,
title = "Pr{\'a}ticas de consumo consciente em campanha publicit{\'a}ria de organiza{\c c}{\~a}o competitiva",
abstract = "This study aims to analyze the practices of conscious consumption and discussions about that and lifestyle in the bank advertising campaign. The analytical course will identify the elements expressed in the messages into the understanding of their signical elements. It is the qualitative regarding the method. The data collection strategy is documentary source, and the selected analytical technique was to Critical Discourse Analysis (CDA). As a result, it was shown that the messages conveyed in bank advertising campaign contain the spirit of the streets, that people already take for actions - accomplished or not - in their lives. The originality of the study is translated for being the first study evaluating the discourse of advertising messages of a Brazilian bank with the CDA technique.",
keywords = "Advertising, Conscious consumption, Consumer culture theory, Corporate social responsibility, Critical Discourse Analysis",
author = "Scharf, {Edson Roberto} and Josiane Fernandes and Juarez Perfeito and Dapper, {Michelle Karina}",
year = "2017",
month = may,
day = "1",
doi = "10.24857/rgsa.v11i2.1303",
language = "Portuguese",
volume = "11",
journal = "Revista de Gestao Social e Ambiental",
issn = "1981-982X",
publisher = "Associacao Nacional de Pos-Graduacao e Pesquisa em Administracao",
number = "2",

}

RIS

TY - JOUR

T1 - Práticas de consumo consciente em campanha publicitária de organização competitiva

AU - Scharf, Edson Roberto

AU - Fernandes, Josiane

AU - Perfeito, Juarez

AU - Dapper, Michelle Karina

PY - 2017/5/1

Y1 - 2017/5/1

N2 - This study aims to analyze the practices of conscious consumption and discussions about that and lifestyle in the bank advertising campaign. The analytical course will identify the elements expressed in the messages into the understanding of their signical elements. It is the qualitative regarding the method. The data collection strategy is documentary source, and the selected analytical technique was to Critical Discourse Analysis (CDA). As a result, it was shown that the messages conveyed in bank advertising campaign contain the spirit of the streets, that people already take for actions - accomplished or not - in their lives. The originality of the study is translated for being the first study evaluating the discourse of advertising messages of a Brazilian bank with the CDA technique.

AB - This study aims to analyze the practices of conscious consumption and discussions about that and lifestyle in the bank advertising campaign. The analytical course will identify the elements expressed in the messages into the understanding of their signical elements. It is the qualitative regarding the method. The data collection strategy is documentary source, and the selected analytical technique was to Critical Discourse Analysis (CDA). As a result, it was shown that the messages conveyed in bank advertising campaign contain the spirit of the streets, that people already take for actions - accomplished or not - in their lives. The originality of the study is translated for being the first study evaluating the discourse of advertising messages of a Brazilian bank with the CDA technique.

KW - Advertising

KW - Conscious consumption

KW - Consumer culture theory

KW - Corporate social responsibility

KW - Critical Discourse Analysis

U2 - 10.24857/rgsa.v11i2.1303

DO - 10.24857/rgsa.v11i2.1303

M3 - Journal article

AN - SCOPUS:85028810952

VL - 11

JO - Revista de Gestao Social e Ambiental

JF - Revista de Gestao Social e Ambiental

SN - 1981-982X

IS - 2

ER -