Final published version
Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter
Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter
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TY - CHAP
T1 - Quantitative Data Analysis Approaches
AU - Taheri, Babak
AU - Porter, Catherine
AU - Valantasis - Kanellos, Nikolaos
AU - Konig, Christian
PY - 2015/9/1
Y1 - 2015/9/1
N2 - In order to understand data and present findings in an accurate way, researchers and managers need to develop an awareness of statistical analysis techniques. This chapter focuses on two sets of the most widely used statistical tools – exploring relationships and comparing groups. It also briefly explains the nature of Big Data. This chapter explores the data preparation approach, how to conduct preliminary (descriptive) analysis as well as introducing some of the main statistical techniques used in quantitative research in business management. The key issues that should be related back to your study question are a) how to prepare your data; b) how to conduct preliminary data analysis; c) what analyses are appropriate for comparing groups; d) what techniques are most appropriate for exploring relationships.
AB - In order to understand data and present findings in an accurate way, researchers and managers need to develop an awareness of statistical analysis techniques. This chapter focuses on two sets of the most widely used statistical tools – exploring relationships and comparing groups. It also briefly explains the nature of Big Data. This chapter explores the data preparation approach, how to conduct preliminary (descriptive) analysis as well as introducing some of the main statistical techniques used in quantitative research in business management. The key issues that should be related back to your study question are a) how to prepare your data; b) how to conduct preliminary data analysis; c) what analyses are appropriate for comparing groups; d) what techniques are most appropriate for exploring relationships.
U2 - 10.23912/978-1-910158-51-7-2786
DO - 10.23912/978-1-910158-51-7-2786
M3 - Chapter
SN - 9781910158500
SN - 9781910158517
SP - 174
EP - 195
BT - Research Methods for Business and Management
A2 - O'Gorman, Kevin D.
A2 - MacIntosh, Robert
PB - Goodfellow Publishers Ltd
ER -