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  • Raising the Dead - Second Round

    Rights statement: This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Marketing Management on 17th December 2020, available online: https://www.tandfonline.com/doi/full/10.1080/0267257X.2020.1839121

    Accepted author manuscript, 277 KB, PDF document

    Available under license: CC BY-NC: Creative Commons Attribution-NonCommercial 4.0 International License

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Raising the dead: on brands that go bump in the night

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Published

Standard

Raising the dead : on brands that go bump in the night. / Brown, Stephen; Patterson, Anthony; Ashman, Rachel.

In: Journal of Marketing Management, Vol. 37, No. 5-6, 30.04.2021, p. 417-436.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Harvard

Brown, S, Patterson, A & Ashman, R 2021, 'Raising the dead: on brands that go bump in the night', Journal of Marketing Management, vol. 37, no. 5-6, pp. 417-436. https://doi.org/10.1080/0267257X.2020.1839121

APA

Brown, S., Patterson, A., & Ashman, R. (2021). Raising the dead: on brands that go bump in the night. Journal of Marketing Management, 37(5-6), 417-436. https://doi.org/10.1080/0267257X.2020.1839121

Vancouver

Brown S, Patterson A, Ashman R. Raising the dead: on brands that go bump in the night. Journal of Marketing Management. 2021 Apr 30;37(5-6):417-436. Epub 2020 Dec 17. doi: 10.1080/0267257X.2020.1839121

Author

Brown, Stephen ; Patterson, Anthony ; Ashman, Rachel. / Raising the dead : on brands that go bump in the night. In: Journal of Marketing Management. 2021 ; Vol. 37, No. 5-6. pp. 417-436.

Bibtex

@article{56eb978162654b45b6e22029a079cadc,
title = "Raising the dead: on brands that go bump in the night",
abstract = "Many brands have been obliterated by the {\textquoteleft}death of the high street{\textquoteright} and many more have had near-death experiences. This paper applies Derrida{\textquoteright}s {\textquoteleft}hauntology{\textquoteright} to Hollister, a high-flying fashion brand that fell from grace. Although it remains in the land of the living, selling impossible dreams of So-Cal{\textquoteright}s beachside lifestyle, Hollister is a ghost of its former self. An interpretive empirical investigation reveals that the brand{\textquoteright}s hauntology comprises four phantomic components: mortality, anxiety, liminality and retroactivity. A spectral {\textquoteleft}model{\textquoteright} of bump-in-the-night brands also makes its presence felt.",
keywords = "Ghost brands, Hauntology, Hollister, Introspection, Literary criticism",
author = "Stephen Brown and Anthony Patterson and Rachel Ashman",
note = "This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Marketing Management on 17th December 2020, available online: https://www.tandfonline.com/doi/full/10.1080/0267257X.2020.1839121 ",
year = "2021",
month = apr,
day = "30",
doi = "10.1080/0267257X.2020.1839121",
language = "English",
volume = "37",
pages = "417--436",
journal = "Journal of Marketing Management",
issn = "0267-257X",
publisher = "Routledge",
number = "5-6",

}

RIS

TY - JOUR

T1 - Raising the dead

T2 - on brands that go bump in the night

AU - Brown, Stephen

AU - Patterson, Anthony

AU - Ashman, Rachel

N1 - This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Marketing Management on 17th December 2020, available online: https://www.tandfonline.com/doi/full/10.1080/0267257X.2020.1839121

PY - 2021/4/30

Y1 - 2021/4/30

N2 - Many brands have been obliterated by the ‘death of the high street’ and many more have had near-death experiences. This paper applies Derrida’s ‘hauntology’ to Hollister, a high-flying fashion brand that fell from grace. Although it remains in the land of the living, selling impossible dreams of So-Cal’s beachside lifestyle, Hollister is a ghost of its former self. An interpretive empirical investigation reveals that the brand’s hauntology comprises four phantomic components: mortality, anxiety, liminality and retroactivity. A spectral ‘model’ of bump-in-the-night brands also makes its presence felt.

AB - Many brands have been obliterated by the ‘death of the high street’ and many more have had near-death experiences. This paper applies Derrida’s ‘hauntology’ to Hollister, a high-flying fashion brand that fell from grace. Although it remains in the land of the living, selling impossible dreams of So-Cal’s beachside lifestyle, Hollister is a ghost of its former self. An interpretive empirical investigation reveals that the brand’s hauntology comprises four phantomic components: mortality, anxiety, liminality and retroactivity. A spectral ‘model’ of bump-in-the-night brands also makes its presence felt.

KW - Ghost brands

KW - Hauntology

KW - Hollister

KW - Introspection

KW - Literary criticism

U2 - 10.1080/0267257X.2020.1839121

DO - 10.1080/0267257X.2020.1839121

M3 - Journal article

VL - 37

SP - 417

EP - 436

JO - Journal of Marketing Management

JF - Journal of Marketing Management

SN - 0267-257X

IS - 5-6

ER -