Rights statement: This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Marketing Management on 17th December 2020, available online: https://www.tandfonline.com/doi/full/10.1080/0267257X.2020.1839121
Accepted author manuscript, 277 KB, PDF document
Available under license: CC BY-NC: Creative Commons Attribution-NonCommercial 4.0 International License
Final published version
Research output: Contribution to Journal/Magazine › Journal article › peer-review
Raising the dead : on brands that go bump in the night. / Brown, Stephen; Patterson, Anthony; Ashman, Rachel.
In: Journal of Marketing Management, Vol. 37, No. 5-6, 30.04.2021, p. 417-436.Research output: Contribution to Journal/Magazine › Journal article › peer-review
}
TY - JOUR
T1 - Raising the dead
T2 - on brands that go bump in the night
AU - Brown, Stephen
AU - Patterson, Anthony
AU - Ashman, Rachel
N1 - This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Marketing Management on 17th December 2020, available online: https://www.tandfonline.com/doi/full/10.1080/0267257X.2020.1839121
PY - 2021/4/30
Y1 - 2021/4/30
N2 - Many brands have been obliterated by the ‘death of the high street’ and many more have had near-death experiences. This paper applies Derrida’s ‘hauntology’ to Hollister, a high-flying fashion brand that fell from grace. Although it remains in the land of the living, selling impossible dreams of So-Cal’s beachside lifestyle, Hollister is a ghost of its former self. An interpretive empirical investigation reveals that the brand’s hauntology comprises four phantomic components: mortality, anxiety, liminality and retroactivity. A spectral ‘model’ of bump-in-the-night brands also makes its presence felt.
AB - Many brands have been obliterated by the ‘death of the high street’ and many more have had near-death experiences. This paper applies Derrida’s ‘hauntology’ to Hollister, a high-flying fashion brand that fell from grace. Although it remains in the land of the living, selling impossible dreams of So-Cal’s beachside lifestyle, Hollister is a ghost of its former self. An interpretive empirical investigation reveals that the brand’s hauntology comprises four phantomic components: mortality, anxiety, liminality and retroactivity. A spectral ‘model’ of bump-in-the-night brands also makes its presence felt.
KW - Ghost brands
KW - Hauntology
KW - Hollister
KW - Introspection
KW - Literary criticism
U2 - 10.1080/0267257X.2020.1839121
DO - 10.1080/0267257X.2020.1839121
M3 - Journal article
VL - 37
SP - 417
EP - 436
JO - Journal of Marketing Management
JF - Journal of Marketing Management
SN - 0267-257X
IS - 5-6
ER -