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    Rights statement: This is the author’s version of a work that was accepted for publication in Discourse, Context and Media. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Discourse, Context and Media, 49, 100640, 2022 DOI: 10.1016/j.dcm.2022.100640

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‘Real men grill vegetables, not dead animals’: Discourse representations of men in an online vegan community

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‘Real men grill vegetables, not dead animals’: Discourse representations of men in an online vegan community. / Brookes, Gavin; Chałupnik, Małgorzata.
In: Discourse, Context and Media, Vol. 49, 100640, 31.10.2022.

Research output: Contribution to Journal/MagazineJournal articlepeer-review

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Brookes G, Chałupnik M. ‘Real men grill vegetables, not dead animals’: Discourse representations of men in an online vegan community. Discourse, Context and Media. 2022 Oct 31;49:100640. Epub 2022 Aug 19. doi: 10.1016/j.dcm.2022.100640

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Bibtex

@article{c53f2f542d214601a63458a938fa54bd,
title = "{\textquoteleft}Real men grill vegetables, not dead animals{\textquoteright}: Discourse representations of men in an online vegan community",
abstract = "This article critically examines discourse representations of men in a large online vegan community. The analysis reveals a set of discourses which provide oppositional representations of vegan and non-vegan men, wherein the former is aligned with hegemonic masculine norms and the latter represented as transgressing or falling short of these norms. We interpret these discourses as providing means for the forum members to resist societal-level discourses which frame veganism and vegan men as feminine or {\textquoteleft}unmanly{\textquoteright}, while also performing a social support function of reassuring posters who express concerns about how their veganism may impact how others perceive them and their masculinity. However, we also argue that such discourses can be considered problematic from an ecofeminist perspective, as they orient to and reinforce a hegemonic gender hierarchy which has enabled, and continues to enable, gender oppression, animal exploitation and the broader destruction of the natural world.",
keywords = "Veganism, Gender, Masculinity, Identity, Critical Discourse Analysis, Ecofeminism",
author = "Gavin Brookes and Ma{\l}gorzata Cha{\l}upnik",
note = "This is the author{\textquoteright}s version of a work that was accepted for publication in Discourse, Context and Media. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Discourse, Context and Media, 49, 100640, 2022 DOI: 10.1016/j.dcm.2022.100640",
year = "2022",
month = oct,
day = "31",
doi = "10.1016/j.dcm.2022.100640",
language = "English",
volume = "49",
journal = "Discourse, Context and Media",
issn = "2211-6958",
publisher = "Elsevier BV",

}

RIS

TY - JOUR

T1 - ‘Real men grill vegetables, not dead animals’

T2 - Discourse representations of men in an online vegan community

AU - Brookes, Gavin

AU - Chałupnik, Małgorzata

N1 - This is the author’s version of a work that was accepted for publication in Discourse, Context and Media. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Discourse, Context and Media, 49, 100640, 2022 DOI: 10.1016/j.dcm.2022.100640

PY - 2022/10/31

Y1 - 2022/10/31

N2 - This article critically examines discourse representations of men in a large online vegan community. The analysis reveals a set of discourses which provide oppositional representations of vegan and non-vegan men, wherein the former is aligned with hegemonic masculine norms and the latter represented as transgressing or falling short of these norms. We interpret these discourses as providing means for the forum members to resist societal-level discourses which frame veganism and vegan men as feminine or ‘unmanly’, while also performing a social support function of reassuring posters who express concerns about how their veganism may impact how others perceive them and their masculinity. However, we also argue that such discourses can be considered problematic from an ecofeminist perspective, as they orient to and reinforce a hegemonic gender hierarchy which has enabled, and continues to enable, gender oppression, animal exploitation and the broader destruction of the natural world.

AB - This article critically examines discourse representations of men in a large online vegan community. The analysis reveals a set of discourses which provide oppositional representations of vegan and non-vegan men, wherein the former is aligned with hegemonic masculine norms and the latter represented as transgressing or falling short of these norms. We interpret these discourses as providing means for the forum members to resist societal-level discourses which frame veganism and vegan men as feminine or ‘unmanly’, while also performing a social support function of reassuring posters who express concerns about how their veganism may impact how others perceive them and their masculinity. However, we also argue that such discourses can be considered problematic from an ecofeminist perspective, as they orient to and reinforce a hegemonic gender hierarchy which has enabled, and continues to enable, gender oppression, animal exploitation and the broader destruction of the natural world.

KW - Veganism

KW - Gender

KW - Masculinity

KW - Identity

KW - Critical Discourse Analysis

KW - Ecofeminism

U2 - 10.1016/j.dcm.2022.100640

DO - 10.1016/j.dcm.2022.100640

M3 - Journal article

VL - 49

JO - Discourse, Context and Media

JF - Discourse, Context and Media

SN - 2211-6958

M1 - 100640

ER -