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Re-coding gender representations: women, cleaning products and advertising's "new man"

Research output: Contribution to journalJournal articlepeer-review

Published
  • M Hodgson
  • S A Eccles
  • R Elliott
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<mark>Journal publication date</mark>1993
<mark>Journal</mark>International Journal of Research in Marketing
Volume10
Number of pages14
Pages (from-to)311-324
Publication StatusPublished
<mark>Original language</mark>English