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Re-coding gender representations: women, cleaning products and advertising's "new man"

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Published

Standard

Re-coding gender representations: women, cleaning products and advertising's "new man". / Hodgson, M; Eccles, S A; Elliott, R.
In: International Journal of Research in Marketing, Vol. 10, 1993, p. 311-324.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Harvard

Hodgson, M, Eccles, SA & Elliott, R 1993, 'Re-coding gender representations: women, cleaning products and advertising's "new man"', International Journal of Research in Marketing, vol. 10, pp. 311-324.

APA

Hodgson, M., Eccles, S. A., & Elliott, R. (1993). Re-coding gender representations: women, cleaning products and advertising's "new man". International Journal of Research in Marketing, 10, 311-324.

Vancouver

Hodgson M, Eccles SA, Elliott R. Re-coding gender representations: women, cleaning products and advertising's "new man". International Journal of Research in Marketing. 1993;10:311-324.

Author

Hodgson, M ; Eccles, S A ; Elliott, R. / Re-coding gender representations: women, cleaning products and advertising's "new man". In: International Journal of Research in Marketing. 1993 ; Vol. 10. pp. 311-324.

Bibtex

@article{84dde7df605a4a06b62841a8e319935f,
title = "Re-coding gender representations: women, cleaning products and advertising's {"}new man{"}",
author = "M Hodgson and Eccles, {S A} and R Elliott",
year = "1993",
language = "English",
volume = "10",
pages = "311--324",
journal = "International Journal of Research in Marketing",
issn = "0167-8116",
publisher = "Elsevier",

}

RIS

TY - JOUR

T1 - Re-coding gender representations: women, cleaning products and advertising's "new man"

AU - Hodgson, M

AU - Eccles, S A

AU - Elliott, R

PY - 1993

Y1 - 1993

M3 - Journal article

VL - 10

SP - 311

EP - 324

JO - International Journal of Research in Marketing

JF - International Journal of Research in Marketing

SN - 0167-8116

ER -