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Re-imagining corporate branding
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Re-imagining corporate branding: National culture as a marketing competence
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Contribution to Journal/Magazine
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Journal article
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peer-review
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Yi Zhu
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<mark>Journal publication date</mark>
1/02/2016
<mark>Journal</mark>
The Journal of International Public Policy
Volume
37
Number of pages
14
Pages (from-to)
53-66
Publication Status
Published
<mark>Original language</mark>
English