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Re-imagining corporate branding: National culture as a marketing competence

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Published

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Re-imagining corporate branding: National culture as a marketing competence. / Zhu, Yi.
In: The Journal of International Public Policy, Vol. 37, 01.02.2016, p. 53-66.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Harvard

Zhu, Y 2016, 'Re-imagining corporate branding: National culture as a marketing competence', The Journal of International Public Policy, vol. 37, pp. 53-66.

APA

Zhu, Y. (2016). Re-imagining corporate branding: National culture as a marketing competence. The Journal of International Public Policy, 37, 53-66.

Vancouver

Zhu Y. Re-imagining corporate branding: National culture as a marketing competence. The Journal of International Public Policy. 2016 Feb 1;37:53-66.

Author

Zhu, Yi. / Re-imagining corporate branding : National culture as a marketing competence. In: The Journal of International Public Policy. 2016 ; Vol. 37. pp. 53-66.

Bibtex

@article{e064dab8b9ee4983999788a6ffdb0b9c,
title = "Re-imagining corporate branding: National culture as a marketing competence",
author = "Yi Zhu",
year = "2016",
month = feb,
day = "1",
language = "English",
volume = "37",
pages = "53--66",
journal = "The Journal of International Public Policy",

}

RIS

TY - JOUR

T1 - Re-imagining corporate branding

T2 - National culture as a marketing competence

AU - Zhu, Yi

PY - 2016/2/1

Y1 - 2016/2/1

M3 - Journal article

VL - 37

SP - 53

EP - 66

JO - The Journal of International Public Policy

JF - The Journal of International Public Policy

ER -