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Rejoinder to Hunt's "The bases of power approach to channel relationships"

Research output: Contribution to journalJournal article

Published
<mark>Journal publication date</mark>2015
<mark>Journal</mark>Journal of Marketing Management
Issue number7-8
Volume31
Number of pages9
Pages (from-to)765-773
Publication StatusPublished
Early online date2/04/15
<mark>Original language</mark>English

Abstract

The critique of Blois and Hopkinson (2013) presented by Hunt is examined. Hunt argues that Blois and Hopkinson (2013): make criticisms of the power-base approach in channels of distribution research; that these criticisms can be categorised under five headings; and, that each of these criticism are suspect. This rejoinder examines each of Hunt’s claims and argues that they are not fully convincing.