Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter
Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter
}
TY - CHAP
T1 - Research and own brand development
AU - Kirkup, M H
PY - 2000
Y1 - 2000
M3 - Chapter
SP - 287
EP - 291
BT - The Marketing Research Process
PB - unknown
CY - N/A
ER -