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Rethinking Marketing: Developing a New Understanding of Markets

Research output: Book/Report/Proceedings › Book

Published
  • A Waluszewski
  • D Harrison
  • H Håkansson
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Publication date2004
Place of PublicationChichester
PublisherJohn Wiley and Sons Ltd
Number of pages281
ISBN (print)0-470-02147-0
<mark>Original language</mark>English