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Rethinking Marketing: Developing a New Understanding of Markets

Research output: Book/Report/ProceedingsBook

Published

Standard

Rethinking Marketing: Developing a New Understanding of Markets. / Waluszewski, A; Harrison, D; Håkansson, H.
Chichester: John Wiley and Sons Ltd, 2004. 281 p.

Research output: Book/Report/ProceedingsBook

Harvard

Waluszewski, A, Harrison, D & Håkansson, H 2004, Rethinking Marketing: Developing a New Understanding of Markets. John Wiley and Sons Ltd, Chichester.

APA

Waluszewski, A., Harrison, D., & Håkansson, H. (2004). Rethinking Marketing: Developing a New Understanding of Markets. John Wiley and Sons Ltd.

Vancouver

Waluszewski A, Harrison D, Håkansson H. Rethinking Marketing: Developing a New Understanding of Markets. Chichester: John Wiley and Sons Ltd, 2004. 281 p.

Author

Waluszewski, A ; Harrison, D ; Håkansson, H. / Rethinking Marketing: Developing a New Understanding of Markets. Chichester : John Wiley and Sons Ltd, 2004. 281 p.

Bibtex

@book{38d8c5ba712c48ee9d15e45b48ad14f3,
title = "Rethinking Marketing: Developing a New Understanding of Markets",
author = "A Waluszewski and D Harrison and H H{\aa}kansson",
year = "2004",
language = "English",
isbn = "0-470-02147-0",
publisher = "John Wiley and Sons Ltd",

}

RIS

TY - BOOK

T1 - Rethinking Marketing: Developing a New Understanding of Markets

AU - Waluszewski, A

AU - Harrison, D

AU - Håkansson, H

PY - 2004

Y1 - 2004

M3 - Book

SN - 0-470-02147-0

BT - Rethinking Marketing: Developing a New Understanding of Markets

PB - John Wiley and Sons Ltd

CY - Chichester

ER -