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Marketing

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https://journals.sagepub.com/doi/10.1177/027614679701700215
Final published version

Text available via DOI:

https://doi.org/10.1177/027614679701700215
Final published version

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Reviews and Communications

Research output: Contribution to Journal/Magazine › Review article › peer-review

Published

Nicholas Alexander

<mark>Journal publication date</mark>	31/12/1997
<mark>Journal</mark>	Journal of Macromarketing
Issue number	2
Volume	17
Number of pages	7
Pages (from-to)	129-135
Publication Status	Published
<mark>Original language</mark>	English