Final published version
Research output: Contribution to Journal/Magazine › Review article › peer-review
Research output: Contribution to Journal/Magazine › Review article › peer-review
}
TY - JOUR
T1 - Reviews and Communications
AU - Alexander, Nicholas
PY - 1997/12/31
Y1 - 1997/12/31
U2 - 10.1177/027614679701700215
DO - 10.1177/027614679701700215
M3 - Review article
AN - SCOPUS:84992813424
VL - 17
SP - 129
EP - 135
JO - Journal of Macromarketing
JF - Journal of Macromarketing
SN - 0276-1467
IS - 2
ER -