Home > Research > Publications & Outputs > Rising by sin

Research

View graph of relations

Rising by sin: Consumer evaluation of social cause-brand alliances in stigmatized and non-stigmatized industries

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

Published

Standard

Rising by sin: Consumer evaluation of social cause-brand alliances in stigmatized and non-stigmatized industries. / Singh, Jaywant; Xue, Melanie; Dehganpour , Farashah.
Winter Marketing Academic Conference 2017 : Better Marketing for a Better World, Orlando, Florida, USA 17-19 February 2017. ed. / Rajesh Chandy; Christine Moorman; Jeffrey Inman. Chicago: American Marketing Association, 2017. B9 (AMA Educators Proceedings; Vol. 28).

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

Harvard

Singh, J, Xue, M & Dehganpour , F 2017, Rising by sin: Consumer evaluation of social cause-brand alliances in stigmatized and non-stigmatized industries. in R Chandy, C Moorman & J Inman (eds), Winter Marketing Academic Conference 2017 : Better Marketing for a Better World, Orlando, Florida, USA 17-19 February 2017., B9, AMA Educators Proceedings, vol. 28, American Marketing Association, Chicago, American Marketing Association (AMA) 2017 Winter Conference, Orlando, United States, 17/02/17.

APA

Singh, J., Xue, M., & Dehganpour , F. (2017). Rising by sin: Consumer evaluation of social cause-brand alliances in stigmatized and non-stigmatized industries. In R. Chandy, C. Moorman, & J. Inman (Eds.), Winter Marketing Academic Conference 2017 : Better Marketing for a Better World, Orlando, Florida, USA 17-19 February 2017 Article B9 (AMA Educators Proceedings; Vol. 28). American Marketing Association.

Vancouver

Singh J, Xue M, Dehganpour F. Rising by sin: Consumer evaluation of social cause-brand alliances in stigmatized and non-stigmatized industries. In Chandy R, Moorman C, Inman J, editors, Winter Marketing Academic Conference 2017 : Better Marketing for a Better World, Orlando, Florida, USA 17-19 February 2017. Chicago: American Marketing Association. 2017. B9. (AMA Educators Proceedings).

Author

Singh, Jaywant ; Xue, Melanie ; Dehganpour , Farashah. / Rising by sin : Consumer evaluation of social cause-brand alliances in stigmatized and non-stigmatized industries. Winter Marketing Academic Conference 2017 : Better Marketing for a Better World, Orlando, Florida, USA 17-19 February 2017. editor / Rajesh Chandy ; Christine Moorman ; Jeffrey Inman. Chicago : American Marketing Association, 2017. (AMA Educators Proceedings).

Bibtex

@inproceedings{2951e72c319a4618b7c4f63fe3ba7584,
title = "Rising by sin: Consumer evaluation of social cause-brand alliances in stigmatized and non-stigmatized industries",
author = "Jaywant Singh and Melanie Xue and Farashah Dehganpour",
year = "2017",
month = feb,
day = "18",
language = "English",
isbn = "9781510844063 ",
series = "AMA Educators Proceedings",
publisher = "American Marketing Association",
editor = "Rajesh Chandy and Christine Moorman and Jeffrey Inman",
booktitle = "Winter Marketing Academic Conference 2017",
address = "United States",
note = "American Marketing Association (AMA) 2017 Winter Conference ; Conference date: 17-02-2017 Through 19-02-2017",

}

RIS

TY - GEN

T1 - Rising by sin

T2 - American Marketing Association (AMA) 2017 Winter Conference

AU - Singh, Jaywant

AU - Xue, Melanie

AU - Dehganpour , Farashah

PY - 2017/2/18

Y1 - 2017/2/18

M3 - Conference contribution/Paper

SN - 9781510844063

T3 - AMA Educators Proceedings

BT - Winter Marketing Academic Conference 2017

A2 - Chandy, Rajesh

A2 - Moorman, Christine

A2 - Inman, Jeffrey

PB - American Marketing Association

CY - Chicago

Y2 - 17 February 2017 through 19 February 2017

ER -